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Paris Fashion Week 2024 highlights: From A$AP Rocky's debut collection to Rick Owens' Hollywood-inspired show

Published on: Jun 23, 2024, 13:36:06 IST
AFP | Posted by , New Delhi
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Paris Fashion Week 2024: From A$AP Rocky's debut to avant-garde masterpieces (AFP photo)
Paris Fashion Week 2024: From A$AP Rocky's debut to avant-garde masterpieces (AFP photo)

Paris Fashion Week 2024 menswear shows were packed with the usual big names, but it also delivered unexpected surprises from emerging and avant-garde brands.

As well as the usual big-hitters at the menswear shows of Paris Fashion Week, there were some unexpected moments from emerging and avant-garde brands.

Here are a few highlights:

A$AP-style

US rapper and designer ASAP Rocky aknowledges the audience at the end of the American Sabotage AWGE Spring/Summer 2025 menswear ready to wear collection show as part of Paris Fashion Week in Paris. (Photo by Geoffroy VAN DER HASSELT / AFP)
US rapper and designer ASAP Rocky aknowledges the audience at the end of the American Sabotage AWGE Spring/Summer 2025 menswear ready to wear collection show as part of Paris Fashion Week in Paris. (Photo by Geoffroy VAN DER HASSELT / AFP)

A$AP Rocky, rapper and partner of Rihanna, launched a surprise with his first-ever clothing collection on Friday. The gangster vibes were strong, with models in balaclavas, cakes with sugar like lines of cocaine and luxury cars parked in the courtyard of a private hotel. The rap elite were present, including Colombian icon Maluma, while Rihanna emerged in an evening dress and leather coat.

The clothes themselves combined baggy, XXL street wear plastered with the brand name American Sabotage AWGE. The line may help with his legal fees -- he is currently facing prosecution for allegedly shooting his former friend Terell Ephron.

Rick Owens blockbuster

Rick Owens, the master showman of avant-garde art-fashion, excelled himself with his latest show, a homage to golden-era Hollywood historical epics at the Palais de Tokyo.

Instead of single-file, the models emerged in massed ranks, looking like a cross between fascist platoons, Ancient Roman processions and "Dune"-style otherworldly monks in their white gowns and hoods or pharaonic headdresses. "It was a display of Rick's incredible talent and showmanship, creating a fashion moment that won't soon be forgotten," said Harrods buyer Simon Longland.

Beirenbonkers

Models present creations by Walter Van Beirendonck for the Spring/Summer 2025 menswear ready to wear show as part of the Paris Fashion Week. (Photo by GEOFFROY VAN DER HASSELT / AFP)
Models present creations by Walter Van Beirendonck for the Spring/Summer 2025 menswear ready to wear show as part of the Paris Fashion Week. (Photo by GEOFFROY VAN DER HASSELT / AFP)

Even by his own whacky standards, Walter Van Beirendonck pushed the limits of taste, with outfits that looked like pompom-laden devil clowns. Idol for a generation of the LGBT "bear" scene, the Belgian veteran created oversized neon costumes, with smiley faces on hats and buttocks, little cardboard birthday hats, and twisted Joker-style smiles. Not safe for work.

Friot's loud love

Models present creations during the Jeanne Friot Spring/Summer 2025 menswear ready to wear show as part of the Paris Fashion Week. (Photo by GEOFFROY VAN DER HASSELT / AFP)
Models present creations during the Jeanne Friot Spring/Summer 2025 menswear ready to wear show as part of the Paris Fashion Week. (Photo by GEOFFROY VAN DER HASSELT / AFP)

One new name creating buzz in France is young designer Jeanne Friot. In a collection sponsored by Tinder, she stripped down gender codes with risque fishnet-dresses and fun innovations like a dress made entirely of belts, or another of tiny love-locks. One model came out with the words "Love Louder" painted on his bare chest.

Backstage, the politically committed designer herself wore a T-shirt reading: "Why be racist, sexist, homophobic, transphobic when you could just be quiet?"

  • Akanksha Agnihotri
    ABOUT THE AUTHOR
    Akanksha Agnihotri

    Akanksha Agnihotri is a lifestyle journalist with over 3 years of experience. She is a psychology graduate and holds a postgraduate diploma in Radio and Television Journalism from the Indian Institute of Mass Communication, Delhi, where she graduated as a gold medalist. Originally from Bhopal, the beautiful capital of Madhya Pradesh, she draws inspiration from the city’s rich cultural heritage and layered storytelling traditions that subtly shape her narrative voice. She writes extensively about fashion, beauty, health, relationships, culture, and food, exploring everything from trending styles and runway moments to wellness routines and mindful living. Passionate about meaningful and candid conversations, she enjoys interviewing celebrities, doctors, designers, and film personalities, diving into discussions on fitness, beauty, mental health, and everything fun in between. With a keen eye for trends and a thoughtful understanding of human behaviour, she brings depth, sensitivity, and authenticity to her stories, ensuring they resonate with a wide and diverse audience. When she’s not working, you’ll usually find her lost in a book, planning her next mountain trek, or mapping out spontaneous travel escapes. She loves discovering new authors, revisiting old favourites, and spending quiet afternoons in museums soaking in art, history, and culture. An avid bird-watching enthusiast, she finds joy in early morning walks, spotting rare birds, and reconnecting with nature. Whether sipping coffee while journaling her thoughts or exploring hidden corners of a new city, she constantly seeks inspiration in everyday moments that often turn into compelling story ideas.Read More

This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.