Valentine’s Day is known to be one of the most iconic international occasions of the year. Apart from being known for chocolates and flowers, in the digital world we live in today, it’s also a chance for people to engage in online conversations about what they think February 14 is all about.
Meltwater, a global media intelligence firm, reported that there were over 9,00,000 mentions of Valentine’s Day over Instagram globally and around 1,70,000 social media mentions across India. While candy, love and red roses were still the trending themes across the digital space, it was a new contender that stole the spotlight this year: Oru Adaar Love.
Set to be released on March 1, Oru Adaar Love has the whole country waiting in anticipation to watch it. Despite being lead actress Priya Prakash Varrier’s first full-length commercial film, the teaser has become a global internet sensation.
The 30-second clip shows a young schoolgirl and schoolboy exchanging smiles, eyebrow wiggles and winks from across the way. It has completely captivated audiences — the attention that began in Kerala, India, quickly spread nation-wide, to Pakistan and then globally within hours.
{{/usCountry}}The 30-second clip shows a young schoolgirl and schoolboy exchanging smiles, eyebrow wiggles and winks from across the way. It has completely captivated audiences — the attention that began in Kerala, India, quickly spread nation-wide, to Pakistan and then globally within hours.
{{/usCountry}}“A stunning exchange of winks and smiles took the teaser video to over 4.3 million views on YouTube in 24 hours and took the actress’ social media following from 5,000 to 1.3 million in a matter of hours,” said Nitin Bhatia, Managing Director, Executive Alerts, Meltwater India.
Meltwater tracked and analysed the mentions of the film and of Priya herself across online editorial and social media. Collectively, Oru Adaar Love and Priya Prakash Varrier were mentioned 2,723 times on editorial media and 89,785 times on social media globally, in the last week alone.
The trending themes surrounding the film mentions included ‘eyebrow girl,’ which is what Priya has been referred to by the media due to her eyebrow dance; Kerala, referring to the local town where Priya is from; social media, due to it being the platform behind the actress’ overnight fame; and Siyadh Shajahan, the name of the actor with the lead role.
Unsurprisingly, Valentine’s Day was also a popular term associated with the film in the last week, on account of the romantic theme of both the film and the day itself. With its innocence, beauty, charm and refreshing soundtrack, the trailer stirred in everyone a sense of nostalgia for young love. People around the world were sending the clip as a way to show that special someone that they were thinking about them this February 14.
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