PwC undergoes global image makeover

Audit and consultancy major, PricewaterhouseCoopers, which was in the midst of a controversy in the aftermath of the Satyam scam, has undergone a global rebranding exercise under which its logo has been changed.

Audit and consultancy major, PricewaterhouseCoopers, which was in the midst of a controversy in the aftermath of the Satyam scam, has undergone a global rebranding exercise under which its logo has been changed.

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In the new logo, the letters "pwc" have been used in the lower case and the company feels the formal shortening of the brand name will provide consistency and ease of use, a release issued here said.

IT major Satyam was PwC's client till its chairman Ramalinga Raju confessed to having inflated its accounts in 2009, resulting in an over Rs 7,000-crore scandal and a subsequent takeover of the company by the Mahindra group.

"Over the last decade PwC has continued to grow and evolve and a concise consistent brand position makes it easier for people to appreciate who we are, what we do, and how we operate across markets,” PwC India's Chairman, Gautam Banerjee, said.

The new logo was developed after consultation with PwC's clients, partners and employees and is designed to be easier to use and better suited to digital and online use, the release said.