DLF Ltd has announced that, as part of its expansion strategy, it will foray into the senior living housing segment. The company plans to launch a project in Gurugram this quarter, with an estimated revenue potential of around ₹2,000 crore.
Aakash Ohri, Managing Director and Chief Business Officer, DLF Homes said at the Jan 23 conference call that the company would soon launch a senior living project in Gurugram with a revenue potential of approximately ₹2,000 crore.
Asked if Arbour Two senior living will get launched in Q4 along with next inventory, Ohri said that the company is “working towards that right now—in various stages of permissions.”
Hindustan Times Real Estate was the first to report that DLF is planning to enter the senior living segment.
Also Read: DLF, other real estate firms set eyes on senior living projects in Gurugram
DLF Ltd Managing Director Ashok Tyagi said at the conference call that the housing demand in Gurugram continues to be robust, especially for credible developers and the company would be able to meet the pre-sales target of ₹20,000-22,000 crore during this fiscal, despite poor sales bookings in the latest December quarter.
{{/usCountry}}DLF Ltd Managing Director Ashok Tyagi said at the conference call that the housing demand in Gurugram continues to be robust, especially for credible developers and the company would be able to meet the pre-sales target of ₹20,000-22,000 crore during this fiscal, despite poor sales bookings in the latest December quarter.
{{/usCountry}}"We stay confident to meet the original sales bookings guidance," Tyagi told analysts.
DLF's The Dahlias sees strong demand
As for the lukewarm sales of ₹419 crore in the third quarter, Tyagi said the company paused sales bookings in its ongoing ultra-luxury residential project 'The Dahilas' at Gurugram last quarter and also did not launch any new housing project.
Sharing details, Ohri said the company has begun selling apartments in ‘The Dahlias’ from this quarter. Prices in the project have risen by over 25 per cent from pre-launch levels, which took place during the October–December 2024 period.
The Dahlias continues to see robust buyer interest, with more than 55–60% of the inventory already sold even ahead of its formal launch, he said.
He said the project has received an overwhelming response from buyers, underscoring sustained demand at the top end of the residential market.
Reflecting the strong traction, the estimated gross development value (GDV) of The Dahlias has been revised sharply upwards to around ₹42,000 crore, from an earlier estimate of approximately ₹29,000 crore. The sharp re-rating highlights DLF’s pricing power and the continued appetite for super-luxury housing among high-net-worth individuals.
DLF launched the 17-acre super-luxury housing project ‘The Dahlias’ at DLF Phase 5 in Gurugram in October 2024. The project comprises 420 apartments and penthouses, of which around 220 units have been sold for ₹15,716 crore as of December.
The company also plans to launch more projects in Gurugram, Mumbai, Panchkula and Goa.
On January 22, DLF reported a decline in sales bookings to ₹419 crore in the third quarter of the current fiscal, compared with a record ₹12,039 crore in the year-ago period. Sales bookings for the first nine months of the fiscal fell 16 per cent to ₹16,176 crore, from ₹19,187 crore a year earlier. In the 2024–25 financial year, however, the company had posted a record ₹21,223 crore in sales bookings.
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DLF has 280 million square feet of development potential across the residential and commercial segments. It also has an annuity portfolio of over 49 million sq ft.