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Danger ahead: Here's why you should avoid wearing red

Wearing red clothes can send out a signal that you are dominant.

Updated on: May 13, 2015 03:49 PM IST
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Men who wear red clothes send out a signal that they are angry and dominant, suggests a new research.

Wearing-red-clothes-can-send-out-a-signal-that-you-are-dominant-Shutterstock
Wearing-red-clothes-can-send-out-a-signal-that-you-are-dominant-Shutterstock

The colour red has a certain effect on the human brain.

For example, the idea of wearing a red tie - known as a "power tie" - is related to business or issuing a red alert.

"Men may wish to think carefully about wearing red in social situations and perhaps important meetings such as job interviews," said Diana Wiedemann from Durham University.

Being perceived as aggressive or dominant may be an advantage in some circumstances but a disadvantage in others, for example where teamwork or trustworthiness is important.

When 50 male and 50 female volunteers were showed images of men in different coloured t-shirts, they rated those wearing red as more aggressive and angry than those in blue or grey.

However, while the male volunteers also tended to consider men wearing red as "dominant", the female volunteers did not.

The team has previously shown that wearing red can have effects in sport, promoting aggression and competitiveness within teams and intimidating opponents.

According to professor Barton, they are currently talking to organisers of combat sports about the possibility of introducing new rules on competitors wearing red, to avoid the colour being used to unfair advantage.

"Taken together, the findings suggest a clear association between the colour red and perceptions of anger, possibly related to the role of facial reddening as a natural sign of anger," the authors concluded.

The paper was published in the Royal Society journal Biology Letters.

 
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Catch your daily dose of Fashion, Taylor Swift, Health, Festivals, Travel, Relationship, Recipe and all the other Latest Lifestyle News on Hindustan Times Website and APPs.
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