Not just young, single women, men like sex toys too, says study

We can now confirm that this is a myth: most sex toys are bought by young, single women. In fact, sales of sex toys is split evenly between both the sexes, claims the world's biggest study of sex toy sales.

We can now confirm that this is a myth: most sex toys are bought by young, single women. In fact, sales of sex toys is split evenly between both the sexes, claims the world's biggest study of sex toy sales.

According to a study by Lovehoney, Britain's most popular sex toy firm, 75% of female purchasers were in a relationship and an even higher 79% of male purchasers were dating.

"The contents of hundreds of thousands of bedroom drawers can now be known with absolute certainty," lead researcher Jon Millward was quoted as saying.

He analysed a million sex toys sales over a five-month period. The findings showed that 88% of British men buy small condoms.

"It is great to shatter the myth that toys are most frequently bought by single people. In fact, most sales are to couples looking to enhance their sexual happiness and share the toys together," Millward explained.

The study also found that 18.5% of people wrote 'leave with neighbour' for their online delivery instructions.