Apple's first India store goes live; CEO Cook opens doors of Mumbai's BKC outlet

Apple chief executive Tim Cook opened the doors of the store located in a mall in the Bandra Kurla Complex (BKC) business district exactly at 11 am.

Twenty-five years after entering India by selling products and services through partners, iconic consumer technology brand Apple on Tuesday launched the country's first retail store in Mumbai.

Apple CEO Tim Cook and Deirdre O'Brien, Apple's senior vice president of Retail and People greet people at the inauguration of India's first Apple retail store in Mumbai, India.(REUTERS)

Chief executive Tim Cook opened the doors of the store located in a mall in the Bandra Kurla Complex (BKC) business district exactly at 11 AM to welcome the first set of customers.

Dressed in a black t-shirt and grey pants and accompanied by the company's senior vice president for retail Deirdre O'Brien, Cook opened the doors of the store to walk into a crowded foyer to pose for the media, and then started welcoming customers into the store.

As the store's 100-odd employees along with company executives from other parts of the world cheered, Cook welcomed about a dozen-odd customers for seven minutes before going back into the store.