Microblogging platform Twitter on Saturday announced that it would soon launch verification service for the organisations, which was formerly known as Blue for Business.
Twitter is also offering free ads to the brands which advertise on its platforms (AFP)
The subscribers along with their businesses will get business accounts and affiliation badges through Twitter's self-serve administrative portal.
{{^htLoading}} {{/htLoading}}
“We’ll be reviewing applications and opening up access to a limited group on a rolling basis in the coming weeks”, Twitter added.
Earlier in the day, Twitter owner Elon Musk had announced that the social media giant will publish tweet recommendation code and make account or tweet status visible no later than next month. “Transparency builds trust”, he tweeted.
"Bookmark button moving to tweet details page, fixing image length crop & other minor bug fixes next week", he posted.
Twitter is also offering free ads to the brands which advertise on its platforms. The move is being seen as Musk's attempts to woo the brands back to the platform which has witnessed the ad business go downhill since the Tesla boss's takeover, Wall Street Journal reported.
According to the report, Twitter is dangling free ad space by offering to match advertisers' ad spending up to $250,000.
Last December, Musk had announced its verification service called Twitter Blue. The features included a blue tick showing a user's handle is verified. The gold checkmark replaced official label for business while the grey checkmark identified governments and government organisations. The subscribers will get access to the Edit Tweet feature, as well as higher quality video uploads (1,080p), and a ‘reader mode.’
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.
