...
...
...
Next StoryDown Arrow

‘Twitter blue tick gone…’: Users say ‘no thanks’ to paid subscription

A confusion prevailed all among the Twitter users that why is it any longer called “verified” if any person can just go for paying to acquire blue tick.

Published on: Apr 21, 2023 06:55 am IST
Advertisement

Twitter's traditional blue checkmarks, which were used to indicate a verified notable person, have been replaced by a paid subscription service “Twitter Blue”, a premium version of the micro-blogging platform. In India, Twitter Blue is available for a monthly fee of 650 on the web and 900 on mobile devices. The microblogging platform also offers a discounted annual plan of 6,800 per year, which comes to 566.67 per month.

Also Read | Twitter's blue tick blues - From Taylor Swift to Harry Styles: Celebs who lost the blue tick & those who kept it

The move made many Twitter users to question the authenticity of the platform. (Representational Image)(AFP)

The change which came into effect late on Thursday night was announced just two weeks after Elon Musk's acquisition of Twitter.

As a result, many high-profile users who choose not to pay for the subscription have lost their verified status. Confusion prevailed among Twitter users that why is it any longer called “verified” if any person can just go for paying to acquire a blue tick.

The microblogging site's announcement on Thursday that said, “Tomorrow, 4/20, we are removing legacy verified checkmarks. To remain verified on Twitter, individuals can sign up for Twitter Blue here…”

Twitter launched the blue checkmark system back in 2009 as a way to distinguish the authenticity of notable accounts, including celebrities, politicians, brands, news organisations, and other high-profile individuals. The purpose was to ensure that users could trust the identity of the account they were interacting with, and avoid being misled by fake or parody accounts.

However, with the recent changes, many notable individuals, including Indian celebrities like Shah Rukh Khan and politicians such as Rahul Gandhi and Yogi Adityanath, have lost their verified status.

The loss of blue checkmarks was not limited to celebrities and journalists; many government agencies, nonprofits, and public-service accounts worldwide also found themselves stripped of their verified status.

 

Nirmitha Rao is a journalist at Hindustan Times, covering political and human interest stories with a keen focus on science and environmental journalism.

SHARE THIS ARTICLE ON
Subscribe Now