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Marketing Strategy

Dhurandhar 2 marketer defends film's 'less is more' promotions | Exclusive

Varun Gupta with Dhurandhar director Aditya Dhar.

Updated 176 days ago

Book Box | Literary Lunch: The Burden of Self-Promotion

Aditi, the author, and Rohini ( L to R).

Updated 490 days ago

Chinese zoo paints donkeys black and white to look like zebra

The lines were poorly drawn.

Updated 533 days ago

Brand marketing stunts create noise but little else

Updated 556 days ago

Chinese influencer channels Trump to promote hotpot restaurant: Watch

Chinese influencer's playful Trump impersonation effectively markets hotpot.

Published 590 days ago

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