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Marketing Strategy News

Dhurandhar 2 marketer defends film's 'less is more' promotions | Exclusive

Varun Gupta with Dhurandhar director Aditya Dhar.

Updated 155 days ago

Book Box | Literary Lunch: The Burden of Self-Promotion

Aditi, the author, and Rohini ( L to R).

Updated 470 days ago

Chinese zoo paints donkeys black and white to look like zebra

The lines were poorly drawn.

Updated 513 days ago

Brand marketing stunts create noise but little else

Updated 536 days ago

Chinese influencer channels Trump to promote hotpot restaurant: Watch

Chinese influencer's playful Trump impersonation effectively markets hotpot.

Published 570 days ago

Banned but not out

Pan Parag was a pioneer in understanding the consumer progression from an unbranded local concoction to a branded product.

Published 1157 days ago

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