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red bull

How high can Red Bull fly?

PREMIUM
Red Bull continues to spend around 30% of sales on marketing—more than €3bn ($3.4bn) last year. Coca-Cola, the world leader in soft drinks, spends around 10% and Monster 7.5%.
Published on Jul 14, 2026 05:00 pm IST

How high can Red Bull fly?

PREMIUM
Red Bull
Published on Jul 14, 2026 03:31 pm IST

Why FSSAI has called out Red Bull, Sting makers for ‘energy drink’ branding

The action marks the latest step in the FSSAI's tighter scrutiny of food and beverage marketing claims.
Updated on Jul 02, 2026 04:02 pm IST

F1: Ferrari, McLaren throw the gauntlet down to Mercedes

Mechanics work on the car of Ferrari's British driver Lewis Hamilton prior to the Formula One Austrian Grand Prix. (AFP)
Published on Jun 29, 2026 08:46 pm IST

Max Verstappen warned about his attitude amid Red Bull's 2026 struggles

Red Bull Racing's Dutch driver Max Verstappen
Published on Apr 09, 2026 08:37 pm IST