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vir sanghvi

The Taste by Vir Sanghvi: How Taj transformed a London hotel into a luxury icon

St James Court, a prestigious London hotel, was once in disarray but transformed by the Taj Group.
Published on Jul 06, 2026 09:30 am IST

The Taste by Vir Sanghvi: The culture of queuing up outside a restaurant

It’s a restaurant's choice to allow queues outside. But it does tell you something about how they regard their customers.
Published on Jun 29, 2026 01:38 pm IST

The Taste by Vir Sanghvi: How jhal moori became India’s most talked-about snack

Jhal moori has gained unprecedented fame following Prime Minister Modi's unscheduled stop during the Bengal assembly election campaign. Picture generated by ChatGPT.
Published on May 05, 2026 09:16 pm IST

The Taste by Vir Sanghvi: Why hotels love buffets

From a hotel’s point of view, the buffet successfully exploits the difference between appearance and human capacity.
Updated on Feb 24, 2026 09:56 am IST

The Taste by Vir Sanghvi: How travel has changed over the last five decades

Travelling has become more accessible, but in the process, it may have lost its glamour.
Updated on Feb 19, 2026 06:48 am IST