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Bride tied to pole in ‘vulgar’ marriage ritual, ignites outrage over century-old custom

A video that went viral on Chinese social media showed a group of men, reportedly friends of the groom, tying the bride to a telephone pole using tape.

Published on: Oct 4, 2024, 13:56:41 IST
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The universal human institution of marriage varies significantly across cultures. While some customs practised during the wedding are timeless, others have evolved with time or become outdated. One such century-old ritual has sparked anger among people, initiating a conversation around "vulgar" marriage rituals. It happened when a video showing a woman taped to a pole as a part of a custom went viral on Chinese social media.

What does the video show?

The image shows a bride taped to a pole, a century-old wedding ritual that sparked social media outrage. (Screengrab (Weibo))
The image shows a bride taped to a pole, a century-old wedding ritual that sparked social media outrage. (Screengrab (Weibo))

According to the South China Morning Post (SCMP), the video that went viral on Weibo showed a group of men using tape to tie a woman to a pole. In her wedding attire, the bride screams and calls for help, but no one comes to her rescue.

Also Read: What is a pleasure marriage? 5 things about Illegal practice where women temporarily marry male tourists

Reportedly, the men were the groom’s childhood friends, and they were just playing a “game” that the newlyweds allegedly agreed upon.

“Making a bit of a scene at weddings is our local custom, all among good friends. There was no harm done,” a friend of the groom, surnamed Yang, told the outlet. He emphasised that the groom was present during the ritual, and the group involved took care of the bride’s safety.

"Hun nao" or wedding hazing

The situation ignited people’s anger, and they took to social media to speak against this outdated ritual. One individual reportedly wrote, “Building your joy on someone else’s suffering is truly disgusting.”

Also Read: Man says he sold family heirloom to pay for 'lavish wedding,' slammed by netizens

Another added, “If something happens to the bride, who will take responsibility?” A third posted, “These vulgar wedding customs are relics of a bygone era. There is no excuse for hurting others.”

Government intervention

After the video went viral, the local government issued a statement claiming that Yang and the others involved had apologised for their actions. The government also promised to “promote civilised wedding customs and encourage citizens to abandon outdated practices.”

 
ABOUT THE AUTHOR
Trisha Sengupta

Trisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.

Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about.
Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about.
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