Influencer tries green chillies as 'natural lip plumper' in viral video: 'Dumbest thing on internet'
A Delhi-based beauty influencer's video using green chilli as a "lip plumper" went viral, sparking backlash online over its potential health risks.
A beauty influencer from Delhi has caused a stir online after sharing a controversial beauty hack in which she uses a green chilli as a "natural lip plumper." The video, posted by Shubangi Anand on Instagram, has gone viral, amassing over 21 million views in just a few days.

(Also read: Japan's bizarre make-up trend involving hot melted glue to create tear droplets goes viral among teens)
The video that started it all
The video opens with Shubangi holding a green chilli, which she slices before rubbing the exposed end onto her lips. As she continues with the process, the apparent effects of the chilli kick in. She takes a deep breath, applies a lip tint, and finishes her look with a glossy layer. The caption reads, “Would you try?” along with chilli and fire emojis, suggesting her followers try the unusual method themselves.
Watch the clip here:
Internet reacts
The video quickly garnered attention, but not all of it was positive. Many viewers expressed their concerns over the potential dangers of using chillies on delicate skin, particularly the lips. One user commented, “Dumbest thing on internet?” Another added, “I’ve tried similar hacks, and trust me, this is not a safe method. Just buy a lip plumper from a proper brand!” A third person stated, “This hack might give a temporary plump, but it’s definitely not worth the risk of irritation or burns!”
(Also read: Instagram user slammed for ‘vitiligo-inspired’ makeup look: 'It’s not a costume!')
Some viewers even shared their own experiences, with one writing, “I accidentally used a similar hack, and my lips were swollen for days!” Meanwhile, another user jokingly warned, “I’d rather stick to regular lip gloss than have my lips look like they’ve been on fire.”
While others seemed more amused than concerned, with one commenting, “This is definitely something I’d try for the fun of it, but I wouldn’t expect any miracles!” Another added, “I guess we’ll all have plump lips by the end of the week, just not the way we thought!”
Despite the backlash, a few others seemed to support Anand’s approach, saying, “Natural remedies like this should be embraced. We’re all too dependent on synthetic products these days.”
ABOUT THE AUTHORMahipal Singh ChouhanMahipal Singh Chouhan is a Senior Content Producer at Hindustan Times Digital, with nearly five years of experience in digital journalism and content production. His work primarily focuses on offbeat and trending stories that reflect everyday experiences and evolving conversations on the internet. He has consistently worked on transforming viral content and human interest stories into structured news pieces that engage readers while maintaining editorial clarity. At Hindustan Times, Mahipal contributes to identifying and developing stories emerging from social media trends, online communities, and real-world incidents that capture public attention. His approach involves adding context and journalistic perspective to fast-moving digital narratives, helping present viral moments in a clear and reader-friendly format suited for digital audiences. Before joining Hindustan Times Digital, he was associated with DNA India, where he gained experience in newsroom workflows and digital storytelling practices. Mahipal holds a degree in Journalism and Mass Communication from the Vivekananda Institute of Professional Studies, Delhi. He is particularly interested in tracking emerging trends and understanding how online conversations evolve into broader public discussions. His work reflects a focus on accuracy, readability, and relevance in the rapidly changing digital news environment. Outside of his professional responsibilities, Mahipal takes an interest in history and sports and regularly works on improving his general knowledge, which complements his curiosity as a media professional.Read More

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