Amazon CEO Jeff Bezos recently took to Instagram to share a video of him and the crew members aboard Blue Origin’s New Shepard spacecraft. The video shows Jeff Bezos, his brother Mark Bezos, Wally Funk and Olive Daemen floating inside the capsule. What, however, has intrigued people and created a chatter on social media is that at one point in the video they toss Skittles candy at one another.
The image shows Jeff Bezos tossing Skittles to a crew member while aboard Blue Origin space flight. (Instagram/@jeffbezos)
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“This is how it starts,” Jeff Bezos wrote while sharing the video. He also used the hashtag #gradatimferociter. "It means step by step ferociously, and it's the motto for Blue Origin," Bezos explained in an interview several years ago, reports Inc. Magazine.
Take a look at the video:
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The video, since being shared a day ago, has received more than two million views. People shared all sorts of comments and many of them were Skittles-related.
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The video, since being shared a day ago, has received more than two million views. People shared all sorts of comments and many of them were Skittles-related.
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“Skittles made it to space before me,” joked an Instagram user. “Who wants a skittle,” shared another. “I hope I am alive when humans have become interplanetary. So cool!” expressed a third.
Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience.
Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.
