Man uses Amazon’s Alexa to launch Diwali rocket in viral video. Internet calls him 'desi Elon Musk'
A viral video showed a man launching a rocket using Amazon's Alexa for Diwali, amusing viewers with the blend of technology and tradition.
As the vibrant festival of Diwali approaches, the air is filled with excitement and anticipation across the nation. Fireworks are traditionally a major highlight of these celebrations, and this year, a viral video is adding a modern twist to the festivities. The clip, featuring a man using Amazon’s Alexa to launch a small rocket, has captured the internet's attention, amassing over 13 million views on Instagram.

(Also read: Woman finds bundles of old ₹500 and ₹1,000 notes during Diwali cleaning. Internet calls it ‘buri kismat’)
A high-tech launch
In the video shared by Mani’s Projects Lab on Instagram, a man instructs his Amazon Alexa device with the command, “Alexa, launch the rocket.” In response, Alexa smoothly replies, “Yes, Boss, launching the rocket,” before the small firework takes flight. This unexpected blend of technology and tradition has sparked both curiosity and amusement among viewers, with many appreciating the innovative way of celebrating Diwali.
Watch the clip here:
Reactions from the online community
The video has garnered an array of reactions, not just from viewers but also from well-known brands. Amazon Alexa India chimed in with a humorous comment, stating, “Taking ‘hands-free’ Diwali literally.” Similarly, Swiggy Instamart reacted with a cheeky note: “AI has gone too far (literally),” expressing a blend of surprise and admiration for the clever use of technology.
The user comments on the post are equally entertaining. One viewer exclaimed, “Alexa rocked, human shocked!” while another pondered, “What will they think of next?” A third user remarked, “This is how you blend tradition with tech,” applauding the creative approach to celebrating Diwali. Others joined the conversation with light-hearted jests, such as, “99 missed calls Elon Musk!” A viewer simply noted, “Only in 2024 could we see this,”
(Also read: Noida Diwali from the sky: Stunning aerial video captures glittering NCR lights. Watch)
Further adding to the playful atmosphere, one user quipped, “Who knew Alexa could be a firework launcher? What’s next?” Another chimed in, “I can’t wait to see what Alexa launches next!”
ABOUT THE AUTHORMahipal Singh ChouhanMahipal Singh Chouhan is a Senior Content Producer at Hindustan Times Digital, with nearly five years of experience in digital journalism and content production. His work primarily focuses on offbeat and trending stories that reflect everyday experiences and evolving conversations on the internet. He has consistently worked on transforming viral content and human interest stories into structured news pieces that engage readers while maintaining editorial clarity. At Hindustan Times, Mahipal contributes to identifying and developing stories emerging from social media trends, online communities, and real-world incidents that capture public attention. His approach involves adding context and journalistic perspective to fast-moving digital narratives, helping present viral moments in a clear and reader-friendly format suited for digital audiences. Before joining Hindustan Times Digital, he was associated with DNA India, where he gained experience in newsroom workflows and digital storytelling practices. Mahipal holds a degree in Journalism and Mass Communication from the Vivekananda Institute of Professional Studies, Delhi. He is particularly interested in tracking emerging trends and understanding how online conversations evolve into broader public discussions. His work reflects a focus on accuracy, readability, and relevance in the rapidly changing digital news environment. Outside of his professional responsibilities, Mahipal takes an interest in history and sports and regularly works on improving his general knowledge, which complements his curiosity as a media professional.Read More

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