A post about a website selling a 'Netflix and chill' rakhi has created a chatter among people, with netizens calling it a ‘very problematic’ item. The Reddit user who shared a picture of the product added that they found it on Swiggy Instamart.
The image shows a rakhi with 'Netflix and chill' written on it. (Screengrab)
{{^htLoading}} {{/htLoading}}
The post shared shows a picture of a rakhi which is sold on a website called ishakaara. It has a red metal plate with the words 'Netflix and chill' written in black.
The description shared along with the product picture on the site explains that it is a “fun, quirky and emotion-filled” rakhi. “Whether your bro or bhabhi is your Maggi Partner, Partner in Crime, Netflix buddie, we have curated it all to describe and embrace your special relationship,” it also adds.
‘Netflix and Chill’ is a netspeak term. According to Urban Dictionary, it is “A euphemism for inviting someone over to their place to engage in sexual activity.”
Take a look at this Reddit post about the unusual rakhi:
{{^htLoading}} {{/htLoading}}
{{^usCountry}}
The post was shared four days ago. Since being shared, it has gathered around 60 upvotes. Also, it has accumulated varied comments from people.
{{/usCountry}}
{{#usCountry}}
The post was shared four days ago. Since being shared, it has gathered around 60 upvotes. Also, it has accumulated varied comments from people.
{{/usCountry}}
“Very problematic,” wrote a Reddit user. “When marketing wants memes but doesn't know how to meme,” shared another. “Rakhi with benefits,” joked a third.
Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience.
Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.
