Zerodha co-founder Nikhil Kamath explained his decision to invest in electic vehicle (EV) maker Ather Ener and why, despite the brand's shortcomings in marketing its own products, he placed its bets on it because of consistent feedback from ancillary players in the EV space.
Nikhil Kamath bough an Ather EV last year. (Instagram/nikhilkamathcio)
{{^htLoading}} {{/htLoading}}
Kamath went to to describe his experience of buying an Ather Energy EV scooter last year.
“Every one of us has pluses and minuses, Ather has sh*t marketing but great product (sorry Tarun). PS: I bought this scooter at MRP, Tarun (Mehta) didn't even give me a discount,” Kamath jokingly said in a post on Instagram and X (formerly Twitter) on Monday.
“My story with Ather Energy began when I started being bullish on the EV sector sometime last year and found interesting insights.”
Nikhil Kamath said, “Will pick great products with terrible marketing every time, sales I hope can be solved for easier than product.”
{{/usCountry}}
{{#usCountry}}
Nikhil Kamath said, “Will pick great products with terrible marketing every time, sales I hope can be solved for easier than product.”
{{/usCountry}}
Promoting Prime Minister Narendra Modi's Make in India campaign, the Bengaluru-based entrepreuner emphasised on his desire to see more Indians preferring to buy Indian brands over foreign brands.
{{^htLoading}} {{/htLoading}}
“Enough of the foreign franchise is ‘better’, clothes, jewelry, food, auto, content, shoes, and just about everything else,” Nikhil Kamath said in the social media post.
The billionaire bought a significant part of Ather Energy's holding from Flipkart cofounder Sachin Bansal, the Economic Times reported in April.
With a net worth of $3.1 billion, Nikhil Kamath, 37, is among the youngest billionaires in India, according to the Forbes Billionaires List 2024. His net worth has grown from $1.1 billion in 2023 to over $3 billion in 2024.
Shylaja Varma is the Trending Editor at Hindustan Times. Having worked in some of India’s top newsrooms, she has established herself as a keen observer of internet culture. Her work often bridges the gap between fast-paced digital developments and traditional reportage. From writing about the human toll of disasters and decoding the hottest memes to tracking what Elon Musk, Indian CEOs, billionaires and tech leaders are doing on social media, Shylaja’s editorial lens is defined by accuracy, speed and a deep understanding of the online landscape. She also writes stories about Indians abroad, the NRI life and struggles. She also has a keen eye for stories about Bengaluru and its startup and IT culture, having grown up in the Karnataka capital and seen its evolution. Prior to her current role, Shylaja spent several years at CNN-News18, NDTV and Moneycontrol, where she honed her skills in real-time news reporting and digital storytelling. She started her career in television news, reporting from Bengaluru and New Delhi. Shylaja built Moneycontrol’s Trends vertical and set up the team, turning it into a high-traffic destination. She also did video interviews for events like Startup Conclave and The Creator Economy Summit A microbiology graduate from Mount Carmel College, Bengaluru, she went on to complete a Master’s in Journalism and Audio-Visual Communication from COMMITS, Bengaluru.
Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about.
Discover the latest Trending News, viral videos, social media stories and unusual events from India and around the world. Stay updated with the topics everyone is talking about.
Home/Trending/‘Ather has sh*t marketing, but…’: Nikhil Kamath reveals he didn't get discount on EV scooter
{{^htLoading}}
Advertisement
{{/htLoading}}
SHARE THIS ARTICLE ON
{{#usCountry}}{{/usCountry}}
Hindustantimes wants to start sending you push notifications. Click allow to subscribe
