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Pic of Mumbai-based startup providing funeral services sparks chatter

The picture of a Mumbai-based startup providing funeral services was posted on Twitter by IAS officer Awanish Sharan.

Published on: Nov 21, 2022, 18:52:32 IST
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A picture of a startup's stall from a trade fair has created a chatter on Twitter. The image shows that it is a company that provides funeral services to people. Many are posting the image of the stall just like IAS officer Awanish Sharan. He shared a caption in Hindi while posting the picture. When translated it reads, “Why would there be a need for such a 'startup'?”.

The image shows a stall of a Mumbai-based startup providing funeral services  at a trade fair. (Screengrab)
The image shows a stall of a Mumbai-based startup providing funeral services at a trade fair. (Screengrab)

The image shared shows the name of the company as Sukhant Funeral Management pvt ltd. The company website explains that they are “an organization that has been created with the aim of providing a dignified and respectful farewell to life.” Additionally, they mentioned that they provide “Comprehensive Service (Manpower, Material, and Hearse) for last rites and funeral from Hospital or home to crematorium. ”

Take a look at the post:

“Kuchh bhi shuru karte hain log… Funeral management bhi [People start anything, even funeral management],” wrote a Twitter user. “So sad… This should not be,” expressed another. “Unbelievable,” commented a third.

A few tried explaining the necessity for such services, especially in the post-pandemic era.

“Covid showed us the naked truth of ‘no kith & kin for funeral’ and the need for any additional ways of ensuring respectful adieu,” explained a Twitter user. Another joined in and wrote, “When the traditional joint families & closely knit communities crumble and society degrades, you will need such startups..and they are doing noble work. These are quite common in the west.”

 
ABOUT THE AUTHOR
Trisha Sengupta

Trisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.

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