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Restaurant owner claims he lost lakhs in revenue due to Apple Maps. Here’s what happened

“We've noted a significant downturn, of around $12,000,” a restaurant owner said and claimed that it is due to an incorrect listing on Apple Maps.

Published on: Jan 26, 2024, 21:01:13 IST
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A restaurant owner in Australia claimed that he ended up losing a huge amount of money and blamed Apple Maps for it. As per reports, customers stopped coming to his place after the app incorrectly listed the eatery as ‘permanently closed’.

The incident about Apple Maps took place at a restaurant in Australia. (Unsplash/@CardMapr.nl)
The incident about Apple Maps took place at a restaurant in Australia. (Unsplash/@CardMapr.nl)

Chris Pyatt runs a Thai restaurant called Pum's Kitchen with his wife in Queensland's Sunshine Coast, reports ABC Australia. He has been running the place for almost ten years but during the last two months of 2023, he experienced a dip in the business after a decline in the number of customers.

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According to the outlet, Pyatt was oblivious to the fact that this decrease in customers was due to a wrong listing on the Apple Maps app. It was only when one of his regulars called him and asked why he had shut his eatery that he became aware of the issue.

What did Chris Pyatt do next?

The first thing that Pyatt did, as per ABC Australia, is to try and change the listing. However, he was unable to do so and shared that it is because neither he nor his wife have an Apple device. Afterwards, he reached out to the tech company.

Initially, the company said that they would not be able to help him and that he could raise the issue of the wrong listing from any other browser. Later, however, the opening hours of the restaurant were changed.

"We have no idea when this change went through,” Pyatt told ABC Australia. "But we have seen a sudden and drastic change in customer behaviour towards the end of November and all of December,” he added. Talking about how much business he lost, Pyatt shared, "We've noted a significant downturn, of around $12,000”.

Though the opening hours of the restaurant have been changed, there is still another problem that exists. According to the outlet, the pin drop for the eatery’s address on the app is still incorrect and it is creating confusion among new customers.

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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