TV’s favourite daughters-in-law urge you to vote

Three female protagonists from leading channel spread word about elections through promos, storylines.

Twenty-five-year old actor Pooja Sharma is used to being called by her on-screen name. “People now even refer to the series as Saanchi,” says the lead actor of Ruk Jaana Nahi.

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Sharma along with the female protagonists of two other shows are now using their popularity to encourage people to make informed decisions and vote. The idea is to spread the word about the upcoming state and local elections. The other two leading ladies, who are participating in this initiative being taken by the leading GEC Star Plus, are Pooja Gor and Deepika Singh. While Gor plays the lead role of Pratigya in the show by the same name, Singh essays the role of Sandhya in the soap Diya Aur Baati Hum.

"I play the role of an ordinary college-going girl in the show, which is why a lot of youngsters relate to me. And if I can use that connection to get them to make a difference when it comes to voting, then might as well," says Sharma, who will also post the video of the promo, where she urges audiences to vote and make a difference, on her personal Facebook page.

Gor, whose show incidentally revolves around empowering women, adds, “We highlight issues that women face in society, and encourage them to raise their voice about any injustice they face. Motivating these audiences to participate in the formation of our governing bodies is in the same vein.”

The promos, starring the three actors, will be screened intermittently on Star Plus in this coming week. Stressing upon how more than spreading basic awareness, the need of the hour is to explain to people the importance of their vote, Sharma adds, “It is a rather huge part of our active life and lifestyle. For those who think that elections don’t effect them, need to know otherwise or they’ll just suffer for the next five years.”