Apple iPhone 18 launch highlights: iPhone Duo, Apple's first foldable phone, out; iPhone 18 Pro, Pro Max unveiled

Apple iPhone 18 launch highlights: iPhone Duo is priced $1999 onwards, while iPhone 18 Pro price begins from $1199 and iPhone 18 Pro Max from $1299.

Apple iPhone 18 launch highlights: : Apple CEO John Ternus unveiling iPhon Duo, Apple's first foldable phone

Apple iPhone 18 launch highlights: Apple CEO John Ternus has launched the iPhone Duo, Apple's first foldable phone. He also launched iPhone 18 Pro and iPhone 18 Pro Max at the highly anticipated launch event titled “Surprise and Shine" at Apple Park in Cupertino, California on Wednesday. This is first major iPhone launch under the giant's new CEO John Ternus....Read More

Follow all the updates here:

• 10 Sept 2026, 12:04:18 AM IST

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• 9 Sept 2026, 11:49:17 PM IST

  Apple iPhone 18 launch LIVE updates: iPhone Duo India pricing

  Apple iPhone 18 launch LIVE updates: iPhone Duo India price is ₹299900 onwards

• 9 Sept 2026, 11:48:40 PM IST

  Apple iPhone 18 launch LIVE updates: What John Ternus said on iPhone Duo

  "Others have created foldables that just feel like two phones awkwardly stuck together," Ternus said in a video shown at the Steve Jobs Theater at Apple's headquarters in Cupertino, California, adding that Apple wanted a device with a large display "that feels as natural and intuitive as (the) iPad."

• 9 Sept 2026, 11:46:52 PM IST

  Apple iPhone 18 launch LIVE updates: iPhone Duo pricing

  Apple iPhone 18 launch LIVE updates: iPhone Duo is priced $1999 onwards

• 9 Sept 2026, 11:45:10 PM IST

  Apple iPhone 18 launch LIVE updates: iPhone 18 Pro, Pro Max complete specs

  Apple iPhone 18 launch LIVE updates: Apple has unveiled the iPhone 18 Pro and iPhone 18 Pro Max, with CEO John Ternus leading his first iPhone launch as Apple chief executive. The launch moved quickly, with Apple getting its first major product reveal of the event out of the way in a short time.

  iPhone 18 Pro Colours: The iPhone 18 Pro looks very similar to last year’s iPhone 17 Pro. Apple has kept a familiar overall design instead of making a major visual change. Apple is adding two new colours to the iPhone 18 Pro lineup — glacier and burgundy. The iPhone 18 Pro will also come in a larger Pro Max version, giving customers a bigger-screen option.

  iPhone 18 Pro gets big upgrades: Ternus said Apple has made “massive advancements” in four major areas of the new iPhone: intelligence, performance, battery and camera.

  Read more here

• 9 Sept 2026, 11:42:26 PM IST

  Apple iPhone 18 launch LIVE updates: Apple addresses AI manipulation of images

  Apple iPhone 18 launch LIVE updates: Apple also unveiled a feature aimed at addressing growing concerns over AI-generated and manipulated images. It introduced a new standard it calls "Apple Reference Image" to prove the authenticity of the images taken with the new iPhone 18 Pro cameras and said it will also support the emerging SynthID standard for identifying images that have been created or edited with AI. The Apple Reference Image feature will not be available in the EU or China.

• 9 Sept 2026, 11:39:12 PM IST

  Apple iPhone 18 launch LIVE updates: Ternus says iPhone focused on privacy

  Apple iPhone 18 launch LIVE updates: Ternus touted the iPhone as a personal AI hub that focused on privacy, saying that others wanted to collect and store personal data. "Honestly, trust only goes so far when your data is no longer yours to control," he said. "That's why Apple Intelligence runs on device whenever it can."

  Apple's Lilian Rincon, who oversees AI products for the iPhone maker and was recruited from Google earlier this year, described an updated Siri assistant that will work with 300,000 apps at release.

• 9 Sept 2026, 11:33:49 PM IST

  Apple iPhone 18 launch LIVE updates: More about iPhone Duo

  Apple iPhone 18 launch LIVE updates: The Apple foldable phone is real! It’s called iPhone Duo. John Ternus says all other foldable form factors feel like two phones joined together, and ill suited for media consumption and apps.

  Apple says this is their thinnest iPhone ever, when unfolded. The hinge mechanism plays a key role in the ergonomics as well as robustness

• 9 Sept 2026, 11:32:52 PM IST

  Apple iPhone 18 launch LIVE updates: iPhone Duo, Apple's first foldable phone, launched

  Apple iPhone 18 launch LIVE updates: Apple CEO John Ternus has launched the iPhone Duo, Apple's first foldable phone.

  The foldable phone — a device that will likely start at $2,000 and use the name Duo — represents the largest design change to the company’s flagship product in its history.

• 9 Sept 2026, 11:23:25 PM IST

  Apple iPhone 18 launch LIVE updates: AirPods 5 pre-order details

  Customers can pre-order AirPods 5 with Wireless Charging Case today for ₹17900 with availability in stores beginning Friday, September 18.

• 9 Sept 2026, 11:18:37 PM IST

  Apple iPhone 18 launch LIVE updates: iPhone 18 Pro and Pro Max pricing in India

  Apple iPhone 18 launch LIVE updates: In India, iPhone 18 Pro and iPhone 18 Pro Max will be available in 256GB, 512GB, 1TB, and 2TB storage capacities. Available in burgundy, glacier, silver, and black, iPhone 18 Pro starts at ₹164900 and iPhone 18 Pro Max starts at ₹179900.

• 9 Sept 2026, 11:11:46 PM IST

  Apple iPhone 18 launch LIVE updates: Apple Watch 12 unveiled

  

  Apple iPhone 18 launch LIVE updates: Apple Watch Series 12 and Watch Ultra 4 get three key additions. Apple calls this, a Health Sensing System.

  - Electrode surface area is increased for ECG reading

  - Photodiodes capture light more efficiently

  - Background heart rate reading every 5 seconds, 60x more than before.

  Apple says this is the most accurate heart rate sensor in any wearable

• 9 Sept 2026, 11:07:20 PM IST

  Apple iPhone 18 launch LIVE updates: AirPods 5 unveiled

  Apple iPhone 18 launch LIVE updates: AirPods 5 time now! The open design of the earbud carries forward a rare element in earphones. Noise cancellation sees improvements thanks to a new acoustic architecture, with 50% more noise getting cancelled. Apple Intelligence on the iPhone gets an extended personal context capability on the AirPods 5, hands free. Live Translation remains a priority feature.

• 9 Sept 2026, 11:03:35 PM IST

  Apple iPhone 18 launch LIVE updates: Check prices for iPhone 18 Pro and iPhone 18 Pro Max

  Apple iPhone 18 launch LIVE updates: iPhone 18 Pro price begins from $1199 and iPhone 18 Pro Max from $1299.

• 9 Sept 2026, 11:00:32 PM IST

  Apple iPhone 18 launch LIVE updates: Pro controls

  

  Apple iPhone 18 launch LIVE updates: The Camera app on the iPhone 18 Pro will be updated bringing new “Pro controls” for photography and videos, such as shutter speed for more motion blur

• 9 Sept 2026, 10:53:28 PM IST

  Apple iPhone 18 launch LIVE updates: 'Pro' camera upgrades

  Apple iPhone 18 launch LIVE updates The camera on the ‘Pro’ phones introduces mechanical variable aperture for the main camera, potentially improving optical depth-of-field control and dynamic range across lighting conditions. This will have a bearing on colour reproduction as well.

  From a technology standpoint, mechanical variable aperture is a physical, adjustable iris inside a camera lens that alters the size of the opening to control the amount of light reaching the sensor—unlike fixed apertures that stay the same size of opening.

• 9 Sept 2026, 10:46:10 PM IST

  Apple iPhone 18 launch LIVE updates: First look of the iPhone 18 Pro and iPhone 18 Pro Max

  

  Apple iPhone 18 launch LIVE updates: First images of the iPhone 18 Pro and iPhone 18 Pro Max. This is the new Burgundy colour, which looks gorgeous, to be honest. Replaces Cosmic Orange as the ‘hero’ colour

• 9 Sept 2026, 10:43:07 PM IST

  Apple iPhone 18 launch LIVE updates: Strong pitch fo new Siri and Apple Intelligence

  Apple iPhone 18 launch LIVE updates: Apple is making a strong pitch for the new Siri and Apple Intelligence models to be able to deliver private, personalised context across devices and apps.

• 9 Sept 2026, 10:41:24 PM IST

  Apple iPhone 18 launch LIVE updates: iPhone 18 Pro and iPhone Pro Max is here!

  Apple iPhone 18 launch LIVE updates: iPhone 18 Pro and iPhone Pro Max is here! Apple CEO John Ternus unveils iPhone 18 Pro and iPhone 18 Pro Max

• 9 Sept 2026, 10:37:20 PM IST

  Apple iPhone 18 launch LIVE updates: Apple launch event begins. Where to watch

  Apple iPhone 18 launch LIVE updates: Apple iPhone 18 launch LIVE updates: Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins.

• 9 Sept 2026, 10:35:45 PM IST

  Apple iPhone 18 launch LIVE updates: We want our products to be simple and intuitive, says John Ternus

  Apple iPhone 18 launch LIVE updates: “We want our products to be simple and intuitive” - John Ternus sets the tone for what is to come, and in a way, marks continuity as well in terms of Apple’s hardware approach.

• 9 Sept 2026, 10:32:56 PM IST

  Apple iPhone 18 launch LIVE updates: Apple launch event begins

  Apple iPhone 18 launch LIVE updates: Apple CEO John Ternus on stage as event begins, all eyes on iPhone 18 Pro launch.

• 9 Sept 2026, 10:27:06 PM IST

  Apple iPhone 18 launch LIVE updates: Apple Watch Series 12

  Apple iPhone 18 launch LIVE updates: My expectation is an Apple Watch Series 12 that will be defined more by watchOS additions, and an incrementally updated Watch Ultra 4. I wouldn’t at all be surprised if certain sensors are updated for more accurate health and wellness tracking, as well as unlocking the sort of ‘fitness band’ functionality that has become popular off late

• 9 Sept 2026, 10:24:54 PM IST

  Apple iPhone 18 launch LIVE updates: Big launch event begins shortly

  Apple iPhone 18 launch LIVE updates: For viewers in India, the event will begin at 10:30 pm IST on September 9. The event is expected to last around one to two hours, although Apple has not announced an official duration.

• 9 Sept 2026, 10:24:26 PM IST

  Apple iPhone 18 launch LIVE updates: Where to watch the launch live?

  Apple iPhone 18 launch LIVE updates: Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins.

• 9 Sept 2026, 10:23:16 PM IST

  Apple iPhone 18 launch LIVE updates: camera upgrade and more

  Apple iPhone 18 launch LIVE updates: Keep an eye out for camera upgrades on the iPhone 18 Pro and iPhone 18 Pro Max. While megapixels won’t change, sensors will, which could unlock more versatile photo and video recording features. An updated Camera app adding more shooting options, is more or less a certainty.

• 9 Sept 2026, 10:16:46 PM IST

  Apple iPhone 18 launch LIVE updates: What about the standard iPhone 18? Unlikely.

  Apple iPhone 18 launch LIVE updates: The standard iPhone 18 models, which are now expected to arrive in early 2027, alongside what is expected to be called an iPhone 18e. Apple’s strategy to separate the consumer-focused iPhone from the more expensive Pro phones, will serve it well in the years to come.

• 9 Sept 2026, 10:15:48 PM IST

  Apple iPhone 18 launch LIVE updates: The expectations from this iPhone keynote? A foldable iPhone?

  Apple iPhone 18 launch LIVE updates: Since Apple played the waiting game and arrives to the foldable phone party much later than Samsung, Huawei, Xiaomi, Vivo and others, it potentially draws on advantages of tech evolution over the years—more reliable foldable phone tech, including a magnetic hinge system, and foldable screens that have a less pronounced crease.

• 9 Sept 2026, 10:02:59 PM IST

  Apple iPhone 18 launch LIVE updates: What we know about the venue of the iconic Apple launch event

  

  Apple iPhone 18 launch LIVE updates: A bit about the Steve Jobs Theatre. In more ways than one, it is technological marvel because it applies Apple’s obsessive product design philosophy.

  The lobby’s 80-tonne, 155-foot diameter carbon-fiber roof—which is also the largest of its kind—has no internal columns. It is entirely supported by a continuous 22-foot-tall drum of curved glass panels.

  Engineers managed to completely hide the building's wiring, plumbing, and data lines. The sprinkler pipes, power conduits, and security wiring are all meticulously threaded through the 30mm structural joints between the giant glass panels.

  There is also a 42-foot-tall, chemically tempered glass elevator that rotates exactly 171 degrees in descent.

• 9 Sept 2026, 10:01:04 PM IST

  Apple iPhone 18 launch LIVE updates: All set for big Apple event

  

  Apple iPhone 18 launch LIVE updates: Come September! The annual iPhone keynote begins in a short while. That’s the badge for this year, in a yellow colourway, with the Apple ‘spaceship’ HQ providing the background. What all you expecting, will be announced at the keynote today?

• 9 Sept 2026, 09:44:11 PM IST

  Apple event LIVE: Apple’s foldable iPhone can end up dominating a market it is swooping in to save

  Apple event LIVE: Apple is expected to announce a foldable iPhone, their first foldable device shortly. A foldable iPhone hasn’t been a secret for many years. It was more a matter of when, not if. With an expected announcement just days away, there is consensus that the foldable iPhone, which might be called the iPhone Ultra, will find immediate sales traction. Linda Sui, Founder and Principal at Smart Analytics Global, estimates that Apple will corner as much as 25% of the global foldable phone shipments by the time 2026 draws to a close, and that share will surge to 41% in 2027. SAG, in their latest report, notes that global foldable shipments declined 8% year-on-year in the first half of 2026, but are forecast to rebound around 40% in the second half, which will translate to around 24% full-year growth with more than 23 million units shipped. SAG also attributes this momentum to what they say is robust demand for an impressive Samsung Galaxy Z Fold8 passport style foldable.

  Read full report here

• 9 Sept 2026, 09:40:36 PM IST

  Apple event LIVE: What we know about the iPhone 18 pricing

  Apple event LIVE: iPhone 18, being launched at Apple's ‘Surprise and Shine’ event today at California headquarters, is expected to be priced around $2,000 which is roughly ₹1.90 lakhs (INR).

• 9 Sept 2026, 09:20:24 PM IST

  Apple event LIVE: What is the name of Apple's latest foldable phone?

  Apple event LIVE: The biggest announcements are expected to centre on the iPhone 18 Pro and iPhone 18 Pro Max. Apple could also unveil its long-rumoured first foldable smartphone, reportedly referred to as the iPhone Ultra.

• 9 Sept 2026, 09:19:18 PM IST

  Apple event LIVE: Foldable phone and more

  Apple event LIVE: The biggest announcements are expected to centre on the iPhone 18 Pro and iPhone 18 Pro Max. Apple could also unveil its long-rumoured first foldable smartphone. However, reports suggest the standard iPhone 18 may not be part of the September launch and could instead arrive in 2027.

  Beyond the iPhone, Apple is expected to introduce new wearable products, potentially including the Apple Watch Series 12 and Apple Watch Ultra 4, while new AirPods could also feature during the presentation.

• 9 Sept 2026, 09:18:04 PM IST

  Apple event LIVE: Where to watch Apple event

  Apple event LIVE: Viewers in India can tune in to Apple’s website, Apple TV app or YouTube channel at 10:30 pm IST on September 9 to watch the event live.

• 9 Sept 2026, 09:17:23 PM IST

  Apple event LIVE: Apple event India time

  Apple event LIVE: For viewers in India, the event will begin at 10:30 pm IST on September 9. The event is expected to last around one to two hours, although Apple has not announced an official duration.

• 9 Sept 2026, 09:13:28 PM IST

  Apple event LIVE: iPhone 18 price in India

  Apple event LIVE:iPhone 18, being launched at Apple's ‘Surprise and Shine’ event today at California headquarters, is expected to be priced around $2,000 which is roughly ₹1.90 lakhs (INR).

• 9 Sept 2026, 09:12:14 PM IST

  Apple event LIVE: iPhone 18 price

  Apple event LIVE: iPhone 18, being launched at Apple's ‘Surprise and Shine’ event today at California headquarters, is expected to be priced around $2,000.

• 9 Sept 2026, 09:09:32 PM IST

  All you need to know about the big Apple event

  Apple event LIVE:

  • The Apple event is being held at pple Park in Cupertino, California, and will be the first major iPhone launch under the giant's new CEO John Ternus.
  • The Apple product launch is scheduled to kick off at 10:00 a.m. Pacific time at (10:30 pm IST).
  • Viewers in India can watch the event live on Apple’s website, Apple TV app or YouTube channel at 10:30 pm IST.
  • The event, titled “Surprise and Shine" will be the first major iPhone launch under the giant's new CEO John Ternus.
• 9 Sept 2026, 08:56:06 PM IST

  Apple event LIVE: Which brand leads the foldable phone market?

  Apple event LIVE: Today, Samsung leads the global foldable phone market with a share of about 40%, followed by Huawei with a 30% share, according to research firm Counterpoint.

• 9 Sept 2026, 08:54:57 PM IST

  Apple event LIVE: The advent of foldable phones

  Apple event LIVE: Foldable phone concepts have been around for decades, but Chinese display maker Royole is credited with shipping the first such device in 2018. Its FlexPai phone, with a 7.8-inch outward-folding screen, was widely panned for clunky software and crude plastic hinges.

  Months later, Samsung raised fresh fears about reliability and pricing with the $2,000 Galaxy Fold, the category's first mass-market product. Reviewers, including Marques Brownlee, reported broken screens, with some peeling a protective layer that resembled a screen protector but wasn't in a debacle dubbed "foldgate". Samsung delayed the launch and retrieved all sample devices.

  The period also saw competing visions over the best shape for a foldable. The Galaxy Fold targeted customers with its inward-folding screen that expanded into a small tablet, while Motorola revived its iconic Razr in late 2019 with a clamshell design that folded a normal-size phone in half.

  Huawei's Mate X, also released in 2019, folded outward and wrapped a single screen around the outside of the device, while Microsoft in 2020 skipped a flexible screen and joined two separate displays with a hinge in its Surface Duo. The Windows maker has since discontinued the devices.

  via Reuters

• 9 Sept 2026, 08:44:20 PM IST

  Apple event LIVE: Analysts expect Apple will hold off on updates to its more affordable iPhone models

  Apple event LIVE: While analysts expect Apple to show off new watches, they anticipate the company will hold off on updates to its more affordable iPhone models until next spring and instead focus only on the new folding device and its iPhone Pro and Pro Max lineup.

  via Reuters

• 9 Sept 2026, 08:42:56 PM IST

  Apple event LIVE: Key challenge for latest iPhone

  Apple event LIVE: One key remaining challenge could be how well the devices resist dust and water, an area in which Google's most recent Pixel 10 Pro Fold bested Samsung's offerings with what is known as an IP68 rating, meaning the device is dust-tight and can be dunked in a meter of water.

  via Reuters

• 9 Sept 2026, 08:34:33 PM IST

  Apple event LIVE: Apple will sell every foldable iPhone it can produce, say experts

  Apple event LIVE: Even with a steep price tag, analyst firms such as IDC expect Apple will sell every foldable iPhone it can produce and secure a 40% share of the lucrative niche by the end of next year.

  via Reuters

• 9 Sept 2026, 08:33:38 PM IST

  Apple event LIVE: Other big names that launched foldable phones

  Apple event LIVE: Samsung Electronics and Huawei Technologies have sold folding phones since 2019, though the devices have remained a niche among tech enthusiasts.

• 9 Sept 2026, 08:28:20 PM IST

  Apple event LIVE: What to expect from Apple launch event

  Apple event LIVE: The biggest announcements are expected to centre on the iPhone 18 Pro and iPhone 18 Pro Max. Apple could also unveil its long-rumoured first foldable smartphone, reportedly referred to as the iPhone Ultra. However, reports suggest the standard iPhone 18 may not be part of the September launch and could instead arrive in 2027.

  Beyond the iPhone, Apple is expected to introduce new wearable products, potentially including the Apple Watch Series 12 and Apple Watch Ultra 4, while new AirPods could also feature during the presentation.

• 9 Sept 2026, 08:24:23 PM IST

  Apple event LIVE: Apple event time

  Apple event LIVE: For viewers in India, the event will begin at 10:30pm IST on September 9. The event is expected to last around one to two hours, although Apple has not announced an official duration.

• 9 Sept 2026, 08:20:59 PM IST

  Apple event LIVE: First major iPhone launch under John Ternus

  Apple event LIVE: . The event, titled “Surprise and Shine,” will be the first major iPhone launch under new Apple CEO John Ternus.

• 9 Sept 2026, 08:19:54 PM IST

  Apple event LIVE: When and where to watch the iPhone 18 launch event

  Apple event LIVE: For viewers in India, the event will begin at 10:30pm IST on September 9. Apple’s keynote is scheduled to begin at 10am Pacific Time (PT), which translates to 10:30pm in India. The event is expected to last around one to two hours, although Apple has not announced an official duration.

  Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins.

• 9 Sept 2026, 08:18:33 PM IST

  Apple event LIVE: Where is the launch event taking place?

  Apple event LIVE: The Apple event, titled “Surprise and Shine,” will take place at Apple Park in Cupertino, California, and will be the first major iPhone launch under the giant's new CEO John Ternus.