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Apple iPhone 18 launch highlights: iPhone Duo, Apple's first foldable phone, out; iPhone 18 Pro, Pro Max unveiled
Apple iPhone 18 launch highlights: iPhone Duo is priced $1999 onwards, while iPhone 18 Pro price begins from $1199 and iPhone 18 Pro Max from $1299.
- 12:04 AM IST, Sept 10This live blog is now closed
- 11:49 PM IST, Sept 9iPhone Duo India pricing
- 11:48 PM IST, Sept 9What John Ternus said on iPhone Duo
- 11:46 PM IST, Sept 9iPhone Duo pricing
- 11:45 PM IST, Sept 9iPhone 18 Pro, Pro Max complete specs
- 11:42 PM IST, Sept 9Apple addresses AI manipulation of images
- 11:39 PM IST, Sept 9Ternus says iPhone focused on privacy
- 11:33 PM IST, Sept 9More about iPhone Duo
- 11:32 PM IST, Sept 9iPhone Duo, Apple's first foldable phone, launched
- 11:23 PM IST, Sept 9AirPods 5 pre-order details
- 11:18 PM IST, Sept 9iPhone 18 Pro and Pro Max pricing in India
- 11:11 PM IST, Sept 9Apple Watch 12 unveiled
- 11:07 PM IST, Sept 9Airpods 5 unveiled
- 11:03 PM IST, Sept 9Check prices for iPhone 18 Pro and iPhone 18 Pro Max
- 11:00 PM IST, Sept 9Pro controls
- 10:53 PM IST, Sept 9'Pro' camera upgrades
- 10:46 PM IST, Sept 9First look of the iPhone 18 Pro and iPhone 18 Pro Max
- 10:43 PM IST, Sept 9Strong pitch fo new Siri and Apple Intelligence
- 10:41 PM IST, Sept 9iPhone 18 Pro and iPhone Pro Max is here!
- 10:37 PM IST, Sept 9Apple launch event begins. Where to watch
- 10:35 PM IST, Sept 9We want our products to be simple and intuitive, says John Ternus
- 10:32 PM IST, Sept 9Apple launch event begins
- 10:27 PM IST, Sept 9Apple Watch Series 12
- 10:24 PM IST, Sept 9Big launch event begins shortly
- 10:24 PM IST, Sept 9Where to watch the launch live?
- 10:23 PM IST, Sept 9camera upgrade and more
- 10:16 PM IST, Sept 9What about the standard iPhone 18? Unlikely.
- 10:15 PM IST, Sept 9The expectations from this iPhone keynote? A foldable iPhone?
- 10:02 PM IST, Sept 9What we know about the venue of the iconic Apple launch event
- 10:01 PM IST, Sept 9All set for big Apple event
- 9:44 PM IST, Sept 9Apple’s foldable iPhone can end up dominating a market it is swooping in to save
- 9:40 PM IST, Sept 9What we know about the iPhone 18 pricing
- 9:20 PM IST, Sept 9What is the name of Apple's latest foldable phone?
- 9:19 PM IST, Sept 9Foldable phone and more
- 9:18 PM IST, Sept 9Where to watch Apple event
- 9:17 PM IST, Sept 9Apple event India time
- 9:13 PM IST, Sept 9iPhone 18 price in India
- 9:12 PM IST, Sept 9iPhone 18 price
- 9:09 PM IST, Sept 9All you need to know about the big Apple event
- 8:56 PM IST, Sept 9Which brand leads the foldable phone market?
- 8:54 PM IST, Sept 9The advent of foldable phones
- 8:44 PM IST, Sept 9Analysts expect Apple will hold off on updates to its more affordable iPhone models
- 8:42 PM IST, Sept 9Key challenge for latest iPhone
- 8:34 PM IST, Sept 9Apple will sell every foldable iPhone it can produce, say experts
- 8:33 PM IST, Sept 9Other big names that launched foldable phones
- 8:28 PM IST, Sept 9What to expect from Apple launch event
- 8:24 PM IST, Sept 9Apple event time
- 8:20 PM IST, Sept 9First major iPhone launch under John Ternus
- 8:19 PM IST, Sept 9When and where to watch the iPhone 18 launch event
- 8:18 PM IST, Sept 9Where is the launch event taking place?
- 8:17 PM IST, Sept 9iPhone 18 to be unveiled today
Apple iPhone 18 launch highlights: Apple CEO John Ternus has launched the iPhone Duo, Apple's first foldable phone. He also launched iPhone 18 Pro and iPhone 18 Pro Max at the highly anticipated launch event titled “Surprise and Shine" at Apple Park in Cupertino, California on Wednesday. This is first major iPhone launch under the giant's new CEO John Ternus....Read More
iPhone Duo, thinnest iPhone ever
The foldable phone — a device that will likely start at $2,000 and use the name Duo — represents the largest design change to the company’s flagship product in its history. John Ternus says all other foldable form factors feel like two phones joined together, and ill suited for media consumption and apps.
Apple says this is their thinnest iPhone ever, when unfolded. The hinge mechanism plays a key role in the ergonomics as well as robustness.
Latest iPhone pricing
- iPhone Duo is priced $1999 onwards. iPhone Duo India price is ₹299900 onwards
- iPhone 18 Pro price begins from $1199
- iPhone 18 Pro Max from $1299.
What Apple CEO said on iPhone Duo
"Others have created foldables that just feel like two phones awkwardly stuck together," Ternus said in a video shown at the Steve Jobs Theater at Apple's headquarters in Cupertino, California, adding that Apple wanted a device with a large display "that feels as natural and intuitive as (the) iPad."
John Ternus says all other foldable form factors feel like two phones joined together, and ill suited for media consumption and apps.
Apple says this is their thinnest iPhone ever, when unfolded. The hinge mechanism plays a key role in the ergonomics as well as robustness
The event is particularly significant because it marks the beginning of the John Ternus era at Apple following Tim Cook’s departure as CEO earlier this month. With a potential foldable iPhone and major changes to the iPhone Pro lineup on the cards, this year’s September event could be one of Apple’s most important product launches in years.
Apple event LIVE: iPhone 18 to be unveiled today
Apple event LIVE: All eyes are set on Apple's highly anticipated launch event today, September 9, 2026, as the company is expected to unveil a pricey foldable iPhone at the event, along with several other products. The event, titled “Surprise and Shine,”
