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Michelea Ponce row: Who is Jeanie Beeman? GiveSendGo launched for Target worker who wore ‘Freedom’ t-shirt

A row broke out at a Target store when a TikToker berated an elderly employee for wearing a ‘Freedom’ tee-shirt, popularized by Charlie Kirk.

Published on: Dec 18, 2025, 06:16:00 IST
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The elderly Target employee at the center of the row over wearing a ‘Freedom’ tee-shirt has been identified as Jeanie Beeman. A GiveSendGo was started in her name, amid a massive outpouring of support from conservative quarters.

Screengrab of video showing the elderly Target employee who wore the 'Freedom' tee-shirt. (X/@TheOfficerTatum)
Screengrab of video showing the elderly Target employee who wore the 'Freedom' tee-shirt. (X/@TheOfficerTatum)

This comes after a TikTok video had gone viral showing a woman berate an elderly Target staff member in California for wearing the tee that was popularized by Charlie Kirk. The Turning Point USA founder was wearing a white version of this tee on September 10, when he was fatally shot at Utah Valley University.

The clip showed Jeanie wearing a red version of the tee and stacking more such ‘Freedom’ tees on the shelves, from a cart for sale. While the elderly staffer seems to object to being filmed, the clip shows the TikToker go on to berate the person, calling them ‘stupid’ and ‘racist’. Internet sleuths sussed out that the person making the clip was one Michelea Ponce, and it further emerged that she was an employee of Enloe Health, a popular healthcare brand in the US. Later that day, Enloe released a statement that the Chico Police were investigating the matter.

Also Read | Michelea Ponce Target row: Employer Enloe Health provides key update after fight over ‘Freedom’ t-shirt goes viral

The GiveSendGo account claims that the money is to give the Target employee a vacation. “On Monday in Chico, California, an elderly Target employee found herself at the center of national attention after being filmed by someone we can only describe as unhinged,” it notes.

“Now, we are hoping to raise enough money so that she can afford a much-needed vacation. A time for her to relax, recharge and just forget about the ugliness,” it continues. The page adds that the goal was increased amid ‘overwhelming support’ and notes that maybe donors can help the woman get retirement, not just a vacation.

At the time of writing, the top donation is to the tune of $5000 from an anonymous person.

Information about Jeanie was also shared by journalist Cassandra MacDonald, who contacted the Target employee and her daughter. On X, MacDonald noted that Jeanie lost her husband to suicide, 12 years back, and is now a passionate worker who strives to raise awareness about suicide prevention options. The journalist also noted that the employee is not in trouble with Target, and her manager reportedly is standing by her. HT.com could not independently verify this information.

The GiveSendGo account link was shared widely on X, by known MAGA supporters like Benny Johnson.

TPUSA has also come out in support, with spokesperson Andrew Kolvet first writing “If anyone can DM a way to get in touch with this wonderful woman who was needlessly harassed for honoring Charlie, I would love to personally thank her and send her some gifts.” He also reposted the GiveSendGo profile.

Meanwhile, Tyler Bowyer has sought to put the woman on stage during AmFest.

 
ABOUT THE AUTHOR
Shuvrajit Das Biswas

Shuvrajit has over seven years of experience covering US, India, and world news. An English Literature postgraduate from Jadavpur University, Shuvrajit started off covering entertainment, gaming and all things pop culture. There were brief periods away from the media industry, with short stints in content marketing, ed-tech and academic editing. However, the newsroom beckoned and over the last few jobs, Shuvrajit has exceedingly focused on team functioning as well, including tracking news and assigning tasks, working on everyday breaking news, framing detailed coverage plans, and creating immersive and data-driven stories. In his time as a digital journalist, he has covered a Lok Sabha election, multiple state elections, Union Budgets and award ceremonies. He has also helped in planning content for company event panels in the past. For work, Shuvrajit enjoys dabbling with data visualization, editing tools, and AI chatbots and attempts to incorporate AI workflows in everyday tasks. He is deeply interested in geopolitics, sports, films and music. Prompting is a new fascination for Shuvrajit now. Apart from that, he can be found doom-scrolling, sharing memes, or cheering on his favorite football team.

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