Barbers in Pakistan's North West Frontier Province (NWFP) and Federally Administered Tribal Areas (FATA) have been threatened with arson if they shave off men's beards.
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Media reports say many barber shops have already been set on fire or bombed. The jehadi ban also covers video stores because music and cinema are also considered un-Islamic, the Daily Times reported on Friday.
A statement put out by a jehadi outfit reads: "Our beloved Muslim brothers, listen and listen attentively and then think over it - shaving off beards is a great sin.
"This (beard) is the sunnah (path) of our beloved Prophet, but regretfully we have been shaving it off and throwing these blessed hairs at dirty places, which is a shame."
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