Nattoji’s recent Castrol campaign with John Abraham hit the TV screens in March this year. It has two young boys emerging from the ground in a jungle to be confronted by a lion, on a beach to shock some bathing beauties and in a football field just as John Abraham is getting ready to kick a football to be pulled out by a star.
The director says that after being almost buried underground on the sets in sweltering heat, the young models could barely walk when pulled out. But one glimpse of John who pulls them out, and the die-hard fans almost pounced on him with glee. “That delight comes across in the ad,” asserts Nattoji.