Thousands of BJP leaders and ministers joined a conference call made from party headquarters on Wednesday evening to receive a command.
On the other side of the call was BJP’s Ramlal, who sent out a message to “celebrate Prime Minister Narendra Modi’s birthday on September 17 as Sewa Diwas”. The call lasted for 30 minutes during which the BJP functionary gave details of what party leaders are supposed to do.
MPs and ministers have been asked to travel to different parts of the country and spend time with the poor and underprivileged. Leaders, however, have been advised against publicising the event much.
Leaders were asked to pick from any of the five initiatives — sewa (service), samarpan (dedication), sankalp (resolve), sampark (reach out) and sanyojan (organisation). Sewa meant any service that involved manual labour, such as cleanliness drive or clean stature campaign. BJP chief Amit Shah will take part in a cleanliness drive in Telangana.
Under samarpan, leaders have been asked to donate money or articles to needy. Sankalp asks for taking some resolve about flagship schemes like the girl child’s education. The party wants its leaders to spend time with the destitute, such as those in orphanage, hospital or villages, under Sampark. The party will also organise blood donation camps and others under Sanyojan.
“The idea is to reach out to deprived section and promote Modi’s pro-poor initiatives,” a BJP leader told HT.
Modi has been under attack from his rivals, particularly Congress vice-president Rahul Gandhi, for ignoring the interests of the poor while catering to corporates.
BJP leaders don’t see merit in the accusation, but insist they need to properly counter the accusations. “There is nothing more satisfying than public service. It is very correct of the Prime Minister to say that development should benefit the poor people. This shows out commitment to ‘antyodaya’,” Shah said in a message shared on social media.
The BJP has also lined up a series of event in Gujarat on the day, trying to make some world records. Modi will be in his home state on Saturday.