Thor, Chhota Bheem, Messi: Pop art on firecrackers goes beyond filmstars

Fancy firecrackers are in the market once again, this time not just branded with Bollywood and Hollywood celebrities, but also footballers and cartoon characters, ahead of the Diwali festival. Like this Messi Snow Torches? (Prabhas Roy/ HT Photo)

Updated on: Oct 31, 2019 6:19 PM IST

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Fancy firecrackers are in the market once again, this time not just branded with Bollywood and Hollywood celebrities, but also footballers and cartoon characters, ahead of the Diwali festival. Like this Messi Snow Torches? (Prabhas Roy/ HT Photo)

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Classic Bollywood actresses have always been best-sellers, not just on the silver screen, but also on the packaging of crackers. From Sridevi to Babita, the ladies of “the golden era of Bollywood” are still posing on the boxes, as seen at the Sadar Bazar in New Delhi. (Prabhas Roy/ HT Photo)

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The Sadar Bazaar in New Delhi witnesses huge rush of people braving the extremely busy and crowded market for festival shopping ahead of Diwali 2016, (Prabhas Roy/ HT Photo)

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“Aila Jaadu!”: Bollywood movies selling big at the box office often speed up sales by their branding on festive products. Hence, posters of a decade old Hrithik Roshan sci fi movie Koi Mil Gaya or 2010 Dabanng debutant Sonakshi Sinha don the covers of firecrackers. (Prabhas Roy/ HT Photo)

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And to not miss out on the fantasy audience, sparks from Hogwarts come to the markets across the country, thanks to this Sivakasi cracker-maker that shows Harry Potter, and also Marvel’s “God of Thunder” Thor thrusting his hammer Mjölnir. (Prabhas Roy/ HT Photo)

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Preity Zinta, Kareena Kapoor and Katrina Kaif have always been the top favourites in this game of branding. For those really small to not recognise with the actors, we have Chhota Bheem, the “laddoo-eating, strong and intelligent young boy”. He is a hit among the tiny tots buyers in the market. (Prabhas Roy/ HT Photo)