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Art attack: Artists explore society's over-dependence on mass media

Four artists have chosen to take their works out of a conventional gallery, to display it at a popular film studio; the art explores our over-dependence on mass media.

art and culture Updated: Nov 11, 2014 14:18 IST
Ruchika Kher
Ruchika Kher
Hindustan Times
art,art in film studio,asim waqif

If practically anything under the sun can inspire art, why should exhibitions remain stuck inside formal gallery spaces?

With their ongoing show, called The Science Of Speed, four artists are taking their works beyond conventional spaces, to present their work at Famous Studios, a popular film studio in Mahalaxmi.

"Putting on an art exhibition within a film studio brings multiple references to the table. We are excited about escaping the white box of the standard museum or gallery space. The artists have integrated their work with the rather messy environment of the film studio, and enjoyed the opportunity for a wider engagement with materials and display strategies," says Peter N, the owner of Nature Morte, the Delhi gallery that has brought the exhibition to Mumbai.

The title of the exhibition, The Science Of Speed, comes from the French philosopher Paul Virilio, and his concept of dromology (how society is structured via the mass media) which is something Virilio considers a form of modern warfare. According to him, the circulation of images and the speed at which they are circulated is what determines the nature of conflicts.

Artworks on display

Based on this theme, the four artists- Asim Waqif, Aditya Pande, Rajorshri Ghosh and Vishal Da- are displaying their works.

"The exhibition is a portrayal of how a generation of artists is responding to changes in our media landscape," informs Peter.

The exhibition started on November 6 and the gallery owners are hoping to garner the attention of both art enthusiasts and the general public for the show.

"We hope to engage both the art cognoscenti (ones who will appreciate the wide variety of techniques on view and the theoretical framework) and the general public (people who will experience art as a component of the entertainment landscape)," says Peter.

Meet the artists
Aditya Pande: His works combine computer vector drawings, printed on canvas and paper, with additions made by hand. The end result is works which mix the digital with the artisanal, and the figurative with the abstract.

Introducing the artists: Asim Waqif (L), Rajorshi Ghosh (C), Aditya Pande (R)

Rajorshi Ghosh: He has photo works on display, in which iconic images of personalities and news events are mutilated and mounted on to mirrors. The works force the viewer to challenge his or her memory to fill in the blanks of the appropriated visuals, while engaging with their surroundings via the reflections in the mirrors. Ghosh shows a video work which turns a plethora of images into a collage.

Vishal K Dar: He displays wall-mounted sculptures, which are made from automobile headlights. Resembling insects, or aliens, the lights pulsate with a programmed sequence, suggesting artificial intelligence.

Asim Waqif: He creates an installation utilising the Tarafa system of scaffolding (a light scaffolding technology using timber, ropes and nails). The installation spreads through the entire space, becoming a super-structure that accommodates the works of other artists. This is a natural extension of a number of large-scale installations the artist has made by utilising bamboo and materials, allowing the viewer to enter the construction and view it from vantage points.

Catch it live
Where: Famous Studios, Mahalaxmi
When: On till November 16

First Published: Nov 11, 2014 13:33 IST