From Main Tera Hero to 2 States: Bollywood films doing well despite elections, cricket fever
With two recent releases doing well despite the IPL and election fever, we ask trade experts about the possible fate of other upcoming films.bollywood Updated: Apr 24, 2014 15:01 IST
In the last few years, the scheduling of the Indian Premier League (IPL; held between April-June) has led to many film-makers avoiding the same time period to release big-budget films. This year, the general elections were considered an additional obstacle. However, it seems that for those who have chosen to release their films now, the risk has paid off.
Read:2 States is third highest opener of 2014, earns Rs. 38.06 crore over weekend
Film distributor and exhibitor Akshaye Rathi believes that this is the window that small- and medium-budget films bank on. "For A-league films, the stakes are high and they can’t afford even a marginal loss. For the films that have been lined up for this period, they will see a good run as these are the options the regular cine-goers have and there isn’t much competition," he says.