Movie billboard stolen from Juhu

We’ve heard about all kinds of thefts, but this one takes the cake and the bakery too. Last Saturday, at around 6 pm, a hoarding of the movie Bubble Gum was up at Juhu Beach, close to the police chowki. And about five hours later, it went missing.

We’ve heard about all kinds of thefts, but this one takes the cake and the bakery too. Last Saturday, at around 6 pm, a hoarding of the movie Bubble Gum was up at Juhu Beach, close to the police chowki. And about five hours later, it went missing.

HT Image

Says a mystified spokesperson for Bright Advertising, the company that owns the billboard, “We got a frantic call from the producer at around 11 pm, informing us that their life-size shoe with a bubblegum stuck on it was gone. We sent a man across to check and he confirmed that the hoarding had definitely been stolen. We have never faced a situation like this before. Who would want to sprint away with a vinyl and attempt the theft during the busy evening hours on a weekend? It didn’t even have a big star on it or any face for that matter. It was just a shoe!”

Producer Sushma Kaul from Koncept Infotenment is equally mystified: “We were getting plenty of accolades for the innovative poster design. Who could do something like this to us? The theft was a rude shock, but we learnt about it in time and since the creative was already there, we printed an identical hoarding overnight and it was up by 6 am on Sunday morning.”

Bubble Gum, directed by Sanjivan Lal, is a slice-of-life film set in the 1980s. It’s about how 14-year-old Vedant communicates his feelings to his pretty neighbour at a time when there was no internet or cell phones.