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PadMan: Akshay Kumar is the biggest commercial element, says R Balki

Based on the life of Arunachalam Muruganantham, PadMan is the story of how one man came up with a revolutionary method of producing cost effective sanitary napkins and empowered thousands of women across the country in the process.

Updated on: Feb 09, 2018 12:56 PM IST
Indo Asian News Service | By
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Filmmaker R. Balki says the biggest commercial element in his latest film PadMan is lead actor Akshay Kumar. Balki attended a panel discussion Say No To Stigma And Taboos Period on Thursday. Balki was asked if he wasn’t tempted to make the movie in a commercial zone. “The biggest commercial element in PadMan is Akshay Kumar and he knew what he is getting into because I make a certain kind of films with a certain language of making it,” Balki said.

Ajshay Kumar’s PadMan is based on a real life story.
Ajshay Kumar’s PadMan is based on a real life story.

“I was very clear that this is not a film intended for people who know about it. This film is made to reach people who are not aware and who need to be sensitized. This includes both men and women. Therefore, the film has to be made in a certain language. If you see the emotion, setting and characters of the film, they are not in loud masala or slapstick zone but they are still commercial in the sense that they are expressing their emotions loudly as the language and message has to reach the people it is intended for,” he added.

Based on the life of Arunachalam Muruganantham, PadMan is the story of how one man came up with a revolutionary method of producing cost effective sanitary napkins and empowered thousands of women across the country in the process.

Bollywood celebrities like Deepika Padukone, Aamir Khan, Alia Bhatt, Varun Dhawan and Anushka Sharma among a host of others have accepted the PadMan challenge, in which they have clicked their photographs while holding up on sanitary pad in their hands. On the industry support to menstruation hygiene from industry people, Balki said, “Actually, they are not trying to promote our film. I think they all got a chance to promote a cause. Our film happens to be about that cause. Nobody is saying ‘Pad Man’ is coming. People are talking about sanitary pads more openly now. How often Bollywood gets chance to promote a cause unless it’s for a film?”

 
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Get more updates from Bollywood, Taylor Swift, Hollywood, Music and Web Series along with Latest Entertainment News at Hindustan Times.
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