They make you stop and think, bring a tear to your eyes and a smile to your lips - yes, some advertisements can make you do all of this (and push the products too). We remember Sarita ji promoting Surf with "Samajhdari hai!", the little runaway boy in the Dhara ad who returns only when Ramu kaka promises jalebis. And of course, the Cadbury TV spot featuring a crazy girlfriend doing an impromptu jig on the cricket field when her boyfriend hits the last ball for a six.
But we've had a spate of silly ads for quite a while now. We're certain that Mr HCL is stalking Mr Banker, because he seems to show up everywhere! We really can't see those naked babies dancing to dhinka chika any more. Or those annoying kids getting needlessly dirty so that mom can smile indulgently and do the laundry.
But recently, there's been a new wave of TV ads that have made us sit up and take notice. They have entered drawing room conversations and made us look at relationships in a different light. We look at five such ads and talk to their makers.
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From HT Brunch, December 15
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