Aditya Birla Retail eyes 15% revenue from private labels

Aditya Birla Retail is targeting a 10-15 per cent revenue from its private labels business in the next two-three years and plans to set up 250 supermarket stores by March 2010, the company CEO said.

Aditya Birla Retail is targeting a 10-15 per cent revenue from its private labels business in the next two-three years and plans to set up 250 supermarket stores by March 2010, the company CEO said.

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“Private labels business now contributes around 3 per cent to our revenue. We plan to up it to 10-15 per cent in the next three years,” said Aditya Birla Retail’s CEO Thomas Varghese.

“The personal care products would be launched by March. This would be on a pilot basis and the products would initially be launched in Vishakapatnam. Depending on the market feedback we will then enter other markets.”

The company already has private labels in categories such as food products under the 'Feasters' brand.