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Salesforce may cut more jobs after laying off 8,000 in January: Report

Salesforce in January announced it would eliminate 10% of its workforce, or about 8,000 employees.

Published on: Mar 25, 2023 02:59 PM IST
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Salesforce Inc. could see another round of job cuts while the company continues to focus on improving profitability, said Chief Operating Officer Brian Millham.

Salesforce chairman Marc Benioff. (AP)
Salesforce chairman Marc Benioff. (AP)

“The structure of the organization — if we feel like it needs to change and reshape — we’re going to make those moves to drive the efficiencies,” Millham said Friday in an interview. He added that consultant Bain & Co., which Salesforce is working with to review the business, has yet to provide final recommendations.

After years of hiring and big acquisitions, the software company is newly focused on profitability. Salesforce in January announced it would eliminate 10% of its workforce, or about 8,000 employees, its largest-ever headcount reduction, and close offices across the US. A group of activist investors who have taken stakes in the company are pushing to cut costs further in search of increased earnings and improved profit margins.

Also read: Salesforce co-CEO says employees hired in pandemic have low productivity: Report

Salesforce wouldn’t be alone in the industry if it wiped out more jobs. Meta Platforms Inc., Amazon Inc. and Twilio Inc. announced additional rounds of major cuts in recent weeks, amounting to more 21,000 workers.

The San Francisco-based company, the top maker of customer relations management software, has been looking at measures including reducing the number of salespeople assigned to each deal, utilizing third-party sellers and emphasizing productivity such as monthly sales targets, Millham said. Salesforce also is urging employees to go into the office more often, although it hasn’t imposed a return-to-office mandate. Attendance at company sites is up significantly in recent months, he said.

“From the very beginning this was a performance-oriented culture,” Millham said. “We may have drifted a bit from that during the pandemic as we took care of our employees and made sure everyone was staying healthy.” He added that he wants Salesforce to have both a performance and wellness culture.

The stock has jumped 43% this year, closing at $190.06 Friday in New York, making up almost all of its value after a 48% plunge in 2022.

Investors rejoiced earlier this month when the company said it would reach margin targets years earlier than anticipated. “We feel pretty good about what we’ve been able to deliver so far,” Millham said, before adding “it’s not a job that’s done by any stretch.”

 
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