Amazon may launch low-priced fashion, lifestyle vertical in India: Details

Amazon Bazaar's delivery timelines will be between two to three days as the company plans to offer a zero referral fee to merchants.

Published on: Feb 21, 2024, 14:08:36 IST

By HT News Desk

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Amazon may venture into low-priced fashion and lifestyle with the launch of Amazon Bazaar in India, as per an Economic Times report as demand for mass-market products slowed down. The report claimed that Amazon Bazaar has already initiated the onboarding process for sellers as it has been pushing them to list unbranded fashion and lifestyle products. These include apparel, watches, shoes, jewellery, and luggage, which are priced below ₹600, the report said.

The Amazon logo is pictured. (Reuters)

"Bazaar is a new store on Amazon where you can sell your fashion and lifestyle products online at no extra charges, thus making it more profitable to run your business," a document from Amazon to sellers read.

Amazon will aim to compete with Meesho and Flipkart's Shopsy. Additionally, Reliance Industries led by Mukesh Ambani is working on its own low-price platform Ajio Street as well. Globally Amazon faces competition, in the United States, from Chinese online retailers Shein and Temu.

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Amazon Bazaar's delivery timelines will be between two to three days as the company plans to offer a zero referral fee to merchants.

The report claimed that Amazon is also in early stages of discussions with brands and sellers to be able to deliver certain products within a few hours.

“Talks on hyperlocal are still at an early stage and may take some time. Segments like homecare and non-grocery daily items are seeing consumers moving to the likes of Blinkit, Zepto or Instamart. The idea is to see if they can deliver some of these products faster," it added,

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HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

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