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Apple hikes MacBook, iPad prices by 20–42% amid rising semiconductor chip costs
According to the updated pricing on Apple's India website, the company has raised the price of its M5-powered MacBook Pro lineup by nearly 20%.
Apple has significantly increased the base prices of several MacBook and iPad models globally, including in India, with hikes ranging between 20% and 42% compared to their launch prices.
According to the updated pricing on Apple's India website, the company has raised the price of its M5-powered MacBook Pro lineup by nearly 20%. The 14-inch MacBook Pro equipped with the M5 Pro chip now starts at ₹2,99,900, up from its original launch price of ₹2,49,900, according to news agency PTI.
The iPad Air has seen an even steeper increase. The entry-level 13-inch iPad Air now costs ₹1,19,900, marking a 41.22% jump from its launch price of ₹84,900.
Counterpoint Research Co-founder and VP for Research, Neil Shah said the price hikes, that affect products such as the MacBook Air, MacBook Pro, iPad Air, and iPad Pro Wi-Fi, come amid the rising semiconductor chip pricing from memory to processors.
In a statement, Apple said that after shielding the customers from price rise till now, the company has reached to a point where such a move is required due to rapid expansion of AI data centres, which in turn has created an extraordinary surge in demand for memory and storage.
“The rapid expansion of AI data centres has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today's increases for iPad and Mac.”
"We know this is not welcome news, and we are working tirelessly to find solutions."
The company has not raised prices for iPhone, Apple Watch or AirPods, but hinted that there may be more price adjustments to additional products in the future, Bloomberg reported.
Shares sink
Following the price increases, Apple's shares tumbled as much as 6.2% to $274.86, marking their steepest intraday decline since April 10, 2025, Bloomberg reported.
During the company's second-quarter earnings call, Apple executives warned that memory shortages were expected to intensify through the remainder of the year.
Earlier this year, CEO Tim Cook said the supply crunch was already affecting product availability, with several Mac models facing prolonged constraints and shipment delays. While the iPhone has been relatively less impacted by memory shortages, Cook noted that the device has been grappling with supply issues tied to its primary processors.
"We're not at the point where we're saying this is going to end anytime soon," Cook said in April, adding that the shortages were likely to persist for "several months," according to Bloomberg.
Apple is set to unveil a new lineup of smartphones in September, including a foldable device expected to be priced above $2,000, along with the iPhone 18 Pro and iPhone 18 Pro Max, which are likely to feature more expensive camera components.
"We expect iPhone prices to increase, likely targeting Pro models, where demand is less price sensitive, and a $100 boost can offset 78% of higher expenses," Bloomberg Intelligence said in a note.
