Apple named world's most admired firm

Tech giant Apple has been named the world's most admired company by business executives for the sixth year in a row, a survey has revealed.

Tech giant Apple has been named the world's most admired company by business executives for the sixth year in a row, a survey has revealed.

The survey by Fortune magazine showed Apple lead Google, Amazon, Coca-Cola and Starbucks, to name next five companies in the survey.

According to the survey, which covered 3,800 business execs and directors, showed that Apple came in first overall and was also the most admired tech company and the most admired in innovation.

It was most admired in product quality, the Mac Observer reports.