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Audi bullish on India, to launch sports car R8

German luxury car manufacturer Audi will launch its acclaimed sports car R8 in India as it seeks to build the brand in this market, Audi India sources said.

Updated on: Jul 21, 2008, 13:48:18 IST
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German luxury car manufacturer Audi would launch its acclaimed sports car R8 in India in October-November as it seeks to build the brand in this market, a top official of Audi India said.

HT Image
HT Image

"We will launch R8 in October-November in the last quarter. We already have the first order (in India)', Audi India's Vice-President marketing, Martin Birkner, told PTI in Bangalore.

Audi sold 350 cars in India 2007 calender year and has a target to nearly triple that number, mainly driven by A4 sedan that it launched in India this month.

"As we target sales of 1,000 cars in India by the end of this year, the new Audi A4 will be a crucial product to help us achieve this goal", Birkner said.

The Audi model range in India is: A8, Q7, A6, A4 and TT.

He said that Audi expects to sell 1000 units of A4 in vhe first 12 months of its launch, indicating that the sedan would be a main driver of growth for the company in the near term. The company sold 470 cars in the January-June period of this year and "with Audi A4 will definitely cross the 1,000-mark".

 
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