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ByteDance in talks to sell its Indian TikTok assets

The discussions have been initiated by Japan’s SoftBank Group Corp. conglomerate, according to people familiar with the talks, who declined to be identified because the talks are private as well as early and complex.

Published on: Feb 13, 2021 01:42 PM IST
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(Bloomberg) -- ByteDance Ltd. is said to be exploring a sale of the India operations of TikTok to rival unicorn Glance, in an attempt to resuscitate the once-thriving short video sharing app that’s been banned indefinitely in the South Asian nation. The discussions have been initiated by Japan’s SoftBank Group Corp. conglomerate, according to people familiar with the talks, who declined to be identified because the talks are private as well as early and complex.

SoftBank is a backer of Glance’s parent InMobi Pte as well as TikTok’s Chinese parent, ByteDance. (Reuters file photo)
SoftBank is a backer of Glance’s parent InMobi Pte as well as TikTok’s Chinese parent, ByteDance. (Reuters file photo)

SoftBank is a backer of Glance’s parent InMobi Pte as well as TikTok’s Chinese parent, ByteDance. The discussions involve four sides, the people said. The talks are between SoftBank, ByteDance and Glance and any deal will need a final seal of approval from Indian authorities. India banned thousands of Chinese apps including TikTok last year following intense hostility on the India-China border.

TikTok Among 59 Chinese Apps India Bans on Security FearsSoftBank and ByteDance didn’t respond to emails seeking comment outside of business hours. A Glance spokesman declined to comment. SoftBank has been attempting to salvage TikTok’s India assets and had been hunting for local partners even as the new U.S. administration put on hold the unwinding of the American operations of the popular short video platform, asking a federal judge to pause a lawsuit after former President Donald Trump banned it.

TikTok’s India Rival Booms With 500,000 Users Added Every HourTikTok’s potential partner, Bangalore-headquartered Glance Digital Experience is a mobile content platform started by Harvard Business School alum Naveen Tewari. He is the founder of InMobi, India’s first unicorn. Glance’s short video sharing platform -- 20-month-old Roposo -- saw a massive growth spurt after the TikTok ban, and it became a unicorn in December after a funding round by Google Inc. and billionaire Peter Thiel’s Mithril Capital.Dozens of short video app rivals mushroomed in India after the TikTok ban, which accelerated Glance and Roposo’s growth and pushed the user base to over 130 million.


 
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