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H&M's net profit doubles in 1st quarter: ‘Planning as per challenging situation’

Sales fell by two percent to 53.7 billion kronor, but H&M said they "gradually improved" in February and rose in the first weeks of March.

Published on: Mar 27, 2024 01:57 PM IST
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H&M said Wednesday its net profit more than doubled in the first quarter as the world's second biggest fashion retailer worked to control costs.

H&M logo is seen on a shop in Riga, Latvia, The company's sales fell by two percent to 53.7 billion kronor. (Reuters)
H&M logo is seen on a shop in Riga, Latvia, The company's sales fell by two percent to 53.7 billion kronor. (Reuters)

The Swedish company reported a profit-after-tax of 1.2 billion kronor ($113.3 million) in the December-to-February period.

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"Through continued cost control, better precision in our collections and close cooperation with our suppliers, we now stand better equipped," chief executive Daniel Erver said in a results statement.

"We are fully focused on driving profitable growth going forward," Erver said.

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The group's operating profit nearly tripled to 2.1 billion kronor, well above the 1.3 billion kronor forecast by analysts in a Bloomberg survey.

Sales fell by two percent to 53.7 billion kronor, but H&M said they "gradually improved" in February and rose in the first weeks of March.

H&M, the second biggest fashion retailer after Zara owner Inditex, posted lower-than-expected results in 2023.

"We continue to plan our business with respect for a challenging situation in the world around us where consumers remain affected by inflation and high interest rates," Erver said.

"Our top priority is to strengthen sales, and our target of a 10 percent operating margin for full-year 2024 thus remains in place," he said.

 
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