HP eyes No. 1 position, launches tabs for Rs. 17,300

Hewlett-Packard (HP) has introduced Android-based tablets that can double as a mobile handset as the computer major makes efforts to cater to a fast-changing computing landscape and braces itself to challenge the likes of established tablet brands such as Samsung and Apple.

Hewlett-Packard (HP) has introduced Android-based tablets that can double as a mobile handset as the computer major makes efforts to cater to a fast-changing computing landscape and braces itself to challenge the likes of established tablet brands such as Samsung and Apple.

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The six and seven inches android-based HP tablets cost `17,300 to `23,700.

“We aim to become leaders in this space (tablets) over time. Getting to a 10% market share by the end of this year is a priority,” said Rajiv Srivastava, vice-president, printing and personal systems, HP India.

The tablet market in India has been growing at a robust pace. In its recent report, research firm IDC has said that tablet sales in India grew 56.4% in 2013 from a year ago. The report also listed Samsung as the market leader with 19% share followed by Micromax (9%) and Apple (7.5%).

However, around 53% tablets sold in 2013 belonged to different brands, the report said. It is here that HP has sniffed an opportunity and is looking to cash in.