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Innovation is REIL's byword

Excerpts of an interview with Gaurav Choudhury with the managing director of Rajasthan Electronics & Instruments Ltd MM Bhardwaj.

business Updated: Jan 14, 2008 02:40 IST
Gaurav Choudhury

Rajasthan Electronics & Instruments Ltd (REIL) is a joint venture between the Centre and the Rajasthan government and is engaged in the area of business that extends to manufacturing and marketing of electronic products and services in the agro-dairy sector, solar photovoltaic sector, industrial electronics and information technology. Its managing director MM Bhardwaj spoke to

Gaurav Choudhury

.



Excerpts:


Can you give a brief overview of the REIL's operations and areas of work?


REIL is a joint venture company with 51 per cent shares held by the central government and 49 per cent held by the Rajasthan government. The company was established in 1981 with an objective to provide latest technology for villagers/ farmers for their socio-economic development. In 1985, the company diversified in the field of solar photovoltaic modules and systems and introduced lamination facility for the first time in the country for manufacturing of the modules.



Recently, the company did a major diversification in the area of information technology to deliver software solutions for business automation and e-governance for dairy and small and medium enterprises.



What measures are taken by REIL for direct marketing of its products?


The company is increasingly moving towards retail and distribution channel-oriented markets as compared to an exclusively institutional and government-oriented market in the past. The competition has increased and a small organisation like REIL is surviving through a technical competitive edge, product innovation and good after sales service support. It also leverages its strength to offer quality services at the rural doorstep through its own network of field maintenance centres.



How has been the export revenues of REIL in recent years? Which are the countries these products are exported to and which are the products that are exported?


The company has been making efforts for export of its products and special emphasis has been made on export of solar photovoltaic modules. The company has international certification for export. We have sent our products to Germany, Spain, Nepal and Afghanistan. In the last three years, we have exported solar modules and systems worth $5 million.



We have also executed a $2-million export order for Afghanistan where solar home lighting systems have been provided. We have also exported milk analysers to Nepal, Sri Lanka and Bangladesh.



REIL also has its own research and development centre. Please elaborate on the research undertaken?



We have a strong self-contained R&D set-up. The centre is equipped with most advanced infrastructure to cater to needs of rural masses of the country. The company believes in the theory of "innovate or perish".

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