ITC subsidiary woos NRIs with 'royal weddings'

ITC subsidiary, ITH is wooing NRIs to hold their marriage ceremonies in royal palaces of India in the style of maharajas.

business Updated: Jan 10, 2003 15:49 IST

Wishing to arrange a wedding in India in a royal way with a procession of vintage cars, liveried guards, horses with lancers and ornate ceremonies in the style of the Maharajas in heritage palaces? International Travel House (ITH) offers it all.

ITH, aleading travel company and a ITC subsidiary, is now promoting tourism by wooing non-resident Indians (NRIs) back home to hold their marriage ceremonies in royal palaces of India.

ITH, which is aggressively marketing this new 'wedding management service' to NRIs at the ongoing Pravasi Bharatiya Divas, has specially designed the scheme.

"The package has been designed for NRIs who wish to hold their weddings in India in a royal way and it covers everything including airfare to India, mehendi charges, dinners, receptions, honeymoon, fireworks, floral decoration," International Travel House business head, Sunil Hasija told PTI on Friday.

The cost of such weddings in India was much cheaper than the overseas weddings, Hasija said, adding: "for arranging a reception with a theme like Rajasthani mela theme, dance and music would cost around $750."

Even if the cost is dependent on ones requirements, still it was much less than the cost of such a wedding held overseas, he said.

Listing out all the services in a pamphlet, which says "we guarantee a celebration so magnificent, so unique, that it becomes the event of your life", the company is expecting good feedback from Indians living abroad.

"We can arrange the marriages in the palaces of Jodhpur, Udaipur, Jaipur or Cochin," Hasija said adding that "apart from arranging a Hindu marriage, we provide services for other communities including Christian and Muslims."

Apart from arranging for wedding ceremonies, services offered under the package include shopping and sightseeing for guests, Hasija said.

First Published: Jan 10, 2003 15:49 IST