Net research influences choices: study

Seventy percent Internet users change their mind about a financial service product or brand after conducting online research, a report by Google India has found.

Seventy percent Internet users change their mind about a financial service product or brand after conducting online research, a report by Google India has found. Online medium is the most preferred source of information for Internet users, with over two third netizens using online sources when researching for financial products, he added.

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The report was compiled by Google India by combining Google search trends in India and an independent research report conducted by TNS Australia.