The advertising war between detergent makers Hindustan Unilever (HUL) and Procter & Gamble (P&G) refuses to die. Even as an HUL ad for Rin that directly attacks P&G’s Tide is stirring controversy, the latter is facing a court order to modify its own television commercial on Naturals, a low-end variant of Tide — and that under objections from HUL.
The Madras High Court has has ordered P&G to modify its advertising for Tide Naturals and clarify prominently to consumers that the product does not contain lemon and 'chandan' (sandalwood paste). The order said the ad made misleading claims on natural ingredients while only fragrances were used.
Meanwhile, ad watchdog ASCI said it has issued a notice to HUL asking it to reply in 15 days on its Rin ad.