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‘Free dosa, discounted rides’: Bengaluru businesses roll out incentives to boost voter turnout ahead of LS poll - Report

Bengaluru businesses are launching creative incentives to increase voter turnout for the LS elections, offering discounts on food, drinks and rides.

Updated on: Apr 25, 2024, 10:45:14 IST
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As Karnataka is set to go into voting for 14 seats on Friday, various restaurants, businesses, and transport services in Bengaluru are rolling out creative incentives to boost voter turnout. These incentives, ranging from free coffee and dosa to discounts on air fare, are meant to engage urban voters, particularly in Bengaluru, where turnout tends to be lower.

Several hotels are providing discounts and complimentary meals to voters ahead of the Lok Sabha election in Bengaluru, Karnataka. (Unsplash)
Several hotels are providing discounts and complimentary meals to voters ahead of the Lok Sabha election in Bengaluru, Karnataka. (Unsplash)

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Some of these initiatives include discounts on burgers, complimentary beer, and free rides to polling stations, The Indian Express reported. The Bruhat Bangalore Hotels’ Association has also been given the green light by the Karnataka High Court to offer free or discounted meals to voters.

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For instance, Mr. Philly’s burger outlet is offering a 30 per cent discount to the first 100 customers who present their inked finger on election day. Wonderla Holidays is also extending a 15 per cent discount on tickets to voters, while Deck of Brews is treating the first 50 guests with a free beer the day after polling, the publication said.

Moreover, SOCIAL - a hangout spot - is providing a 20 per cent discount on meals for those who show their voting receipts, and Air India Express is also offering a 19 per cent discount on flights to first-time voters aged 18 and 22. BluSmart, a mobility aggregator app, is also among those offering incentives, facilitating discounted rides within 30 km of polling stations in Bengaluru and Delhi NCR, the report added.

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Eateries under the Bruhat Bangalore Hotels Association are also offering incentives. From 10 per cent discounts at Kamat Hosaruchi and Iyengar’s Oven Fresh to free mocktails at cafe Udupi Ruchi and complimentary dosa, ladoo, and juice at Hotel Nisarga Grand, the array of offerings aims to entice citizens to exercise their voting rights.

  • Yamini C S
    ABOUT THE AUTHOR
    Yamini C S

    Yamini CS is a Senior Content Producer at Hindustan Times with nearly six years of experience in digital journalism. She is part of the India News desk, where she works on a wide range of stories cutting across civic issues, city-based developments, politics, governance, public policy, breaking news, trending topics, and international affairs that have an impact on India. Her role involves tracking fast-moving developments, verifying information from official and on-ground sources, and presenting news in a clear, accessible format for a digital-first audience. A significant part of her work includes handling live blogs during major news events, such as elections, court verdicts, political developments, civic disruptions, protests, weather-related alerts, and unfolding national or international incidents. Through live coverage, she focuses on timely updates to help readers follow complex stories as they evolve. Before moving to the broader India News desk, Yamini was associated with the Bengaluru desk at Hindustan Times, where she extensively covered urban governance, infrastructure, traffic and transport issues, weather events, public grievances, and civic administration in the city. This experience strengthened her grounding in city reporting and sharpened her focus on citizen-centric journalism. She began her career as a correspondent with Reuters after completing a postgraduate diploma in journalism from the Indian Institute of Journalism and New Media. Her early training instilled a strong emphasis on accuracy, sourcing, and news ethics, which continue to shape her reporting style. Outside of work, Yamini enjoys reading across genres, listening to music, and spending time with her family, which help her maintain balance in a fast-paced newsroom environment.Read More