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ICC World Cup 2019: Sania Mirza slams ‘cringeworthy’ TV ads hyping the Indo-Pak match

The advertisement war in run-up to the Sunday’s clash between the arch-rivals, has heated up with TV channels in both the countries putting out despicable ads.

cricket Updated: Jun 12, 2019 17:38 IST
PTI
PTI
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ICC World Cup 2019,World Cup 2019,Sania Mirza
File image of India skipper Virat Kohli and Pakistan captain Sarfaraz Ahmed(Getty Images)

Tennis star Sania Mirza on Wednesday slammed the “cringeworthy” TV advertisements hyping the much-awaited World Cup match between India and Pakistan. The advertisement war in run-up to the Sunday’s clash between the arch-rivals, has heated up with TV channels in both the countries putting out despicable ads. ((ICC World Cup 2019: Full Coverage))

Pakistan’s Jazz TV has produced an ad, which features a character who is seen mimicking Indian Wing Commander Abhinandan Varthaman, captured by the Pakistani military a day after the Balakot airstrike.

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The 33 seconds ad shows a model in a blue India jersey, sporting Varthaman’s trademark mustache. He is seen repeating Abhinandan’s viral remarks, “I’m sorry, I am not supposed to tell you this” to the questions asked on India’s strategy for the match.

India’s Star TV, on the other hand, has been running an ad where an Indian supporter describes himself as Pakistan’s “abbu” (father), referring to India’s domination over their rivals in the World Cup.

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“Cringeworthy ads on both sides of the border, seriously guys, you don’t need to ‘hype up’ or market the match anymore specially with rubbish! it has ENOUGH attention already! It’s only cricket for God sake, and if you think it’s anymore than that then get a grip or get a life !!,” Sania wrote on her twitter handle.

Tension escalated between India and Pakistan after the Pulwama terror attack in which 40 Central Reserve Police Force (CRPF) personnel were killed on February 14.

First Published: Jun 12, 2019 16:23 IST