'Stop ad showing Sachin at funeral, Yuvi digging grave'

Updated on Aug 23, 2012 10:38 AM IST

The Board of Control for Cricket in India (BCCI) has raised objection to a recent television commercial released by the Subroto Roy Sahara's Sahara Group and has asked them to withdraw it, media reports said.

HT Image
HT Image
Agencies | By, New Delhi

The Board of Control for Cricket in India (BCCI) has raised objection to a recent television commercial released by the Subroto Roy Sahara's Sahara Group and has asked them to withdraw it, media reports said.

According to reports, the board expressed its concern over the advertisement during a working committee meeting in Chennai on Wednesday.

The advertisement for Sahara 'Q' Shop shows Sachin Tendulkar performing the last rites, shows Yuvraj Singh digging a grave and Virender Sehwag replacing a cradle with a hospital bed.

A shorter 30-second advertisement will run from Thursday onwards and will be viewed by the board to check if certain bits have been edited out.

The board members are believed to have expressed concern regarding the advertisement in a working committee meeting in Chennai on Wednesday with a top Indian player also objecting to the content.

Get Latest Cricket Newsand Cricket Schedulealong with Cricket Live Scoreof ongoing matches.
SHARE THIS ARTICLE ON
SHARE
Story Saved
×
Saved Articles
Following
My Reads
My Offers
Sign out
New Delhi 0C
Tuesday, December 06, 2022
Start 15 Days Free Trial Subscribe Now
Register Free and get Exciting Deals